Head of Marketing

Role: Head of Marketing and Growth

Introduction

Soleos Energy Private Limited is building a marketing function that directly improves revenue outcomes: clearer positioning, stronger credibility, higher-quality opportunities, and better conversion from first meeting to signed contract. This role owns that engine end-to-end across India, Africa, and Europe, with full accountability for strategy and measurable business impact.

Reporting and team

Reports to: Chief Executive Officer

Leads: Brand and Public Relations Manager, Marketing Operations Lead (including creatives and digital agency oversight), Strategic Partnerships Lead

Works daily with: Sales, Business Development, Project Delivery, Operations and Maintenance, Finance, and Leadership

What you will own

You are the single accountable owner for marketing as a growth function, not a communications desk.

1) Positioning and credibility

· Define and maintain Soleos positioning by customer segment and geography.

· Convert what Soleos actually does into crisp, sellable solution narratives: project development support, financing support, engineering procurement and construction, operations and maintenance, asset management, risk and warranty management, performance and invoicing support.

· Build an institutional-grade proof system: measurable case studies, customer references, site credibility, and performance narratives that increase trust and shorten sales cycles.

2) Pipeline impact and conversion improvement

· Build quarterly growth plans tied to sales priorities, target sectors, and target accounts.

· Create and enforce lead stages, qualification standards, and handover rules with sales.

· Improve conversion by owning sales enablement: pitch structure, proposal narrative, capability decks, proof packs, and tender response quality.

3) Operating system and governance

· Build a repeatable marketing operating rhythm: weekly revenue alignment, weekly production reviews, monthly performance reviews, and quarterly planning.

· Own budgets, vendor strategy, and agency performance governance.

· Set quality standards across all outward-facing assets: proposals, decks, brochures, website, events, and public relations.

4) Cross-functional extraction of proof

· Work with project teams to convert execution outcomes into market-ready proof.

· Ensure claims are accurate, defensible, and consistent with how Soleos operates in reality.

· Build internal alignment so marketing outputs match delivery capability and commercial terms.

What success looks like

In the first 90 days

· A clear positioning and messaging architecture are published and adopted across proposals and presentations.

· A structured credibility library exists baseline company deck, segment-specific capability packs, proof packs, and a case study pipeline.

· Lead stage definitions, routing rules, and reporting cadence with sales are live and enforced.

· A quarterly growth calendar is running campaigns, partner initiatives, events, and credibility releases.

In 6 to 12 months

· Proposal quality becomes a competitive advantage: faster turnaround, less rework, clearer differentiation.

· Inbound quality improves fewer low-fit inquiries, more decision-maker conversations.

· Win support improves measurably: better conversion from meeting to proposal and proposal to award in priority segments.

· Soleos has a recognizable market narrative built on proof, not slogans.

What you will build

· A marketing function that is small, sharp, and outcome driven.

· A vendor and agency ecosystem that scales output without reducing quality.

· A single source of truth for messaging, templates, and proof.

· A disciplined measurement culture focused on pipeline outcomes, not vanity metrics.

Ideal background

Must-have

· Ten or more years of business-to-business marketing leadership with ownership of revenue outcomes.

· Demonstrated strength in positioning, solution narrative creation, and sales enablement for complex offerings.

· Experience working with technical and delivery teams to create proof-led credibility.

· Strong vendor and agency management with high quality standards.

· Ability to operate with the Chief Executive Officer and senior stakeholders with maturity and clarity.

Strong advantages

· Experience in energy, infrastructure, industrial, or enterprise solution environments.

· Experience across multiple geographies or multi-site operations.

· Exposure to investor-grade communications and governance standards.

Skills that matter in this role

· Structured thinking, crisp writing, and strong editorial judgement.

· Commercial understanding: how buyers decide, what reduces risk, what accelerates trust.

· Ability to translate technical execution into business value and proof.

· Ruthless prioritization and operational discipline.

What you can expect from Soleos

· Direct access to leadership and real decision-making authority.

· A mandate to build, not maintain.

· A company with scale ambition and real execution depth to convert marketing into proof.