The role is responsible for leading the entire design function across regions, ensuring creative excellence, technical strength, documentation discipline, and seamless transition from concept to execution.
This Is a Strategic Leadership Role That Drives
- Design quality standards
- Team capability development
- Cross-functional alignment
- Design-to-commercial integration
- Client-facing excellence
- Design process governance
The role requires balancing creativity with execution practicality, commercial awareness, and operational discipline. It directly impacts conversion rates, execution efficiency, brand identity, and long-term design culture.
Key Responsibilities
Design Strategy & Quality Governance
- Define and standardize design frameworks, templates, and processes
- Approve major design concepts before client presentation
- Establish design quality benchmarks
- Ensure consistency across regions
- Drive innovation in workplace design
Team Leadership & Capability Building
- Lead Design Leads, Interior Designers, GFC, 3D, and Graphic teams
- Conduct design reviews and internal audits
- Mentor and develop mid-level leaders
- Build future design leadership pipeline
- Conduct periodic skill evaluations
Client & Business Alignment
- Participate in key client pitches
- Support high-value enterprise discussions
- Align design direction with commercial viability
- Manage complex client escalations
Cross-Department Integration
- Work closely with Sales for pitch strategy
- Align with Commercial & BOQ for cost realism
- Coordinate with Execution for build feasibility
- Review post-execution feedback for design improvements
Process & Systems Governance
- Ensure ClickUp and documentation discipline
- Drive design-to-GFC handover quality
- Minimize site escalations due to design gaps
- Institutionalize version control and revision frameworks
Innovation & Brand Building
- Develop design language for PHI
- Maintain material libraries and trend awareness
- Introduce AI and visualization advancements
- Strengthen brand presentation capability
Qualifications & Experience
- Bachelor's / Master's in Interior Design / Architecture
- 12–16 years in commercial interiors
- Experience leading multi-project teams
- Strong corporate project portfolio
- Prior leadership role preferred
Required Skills
Technical
- Deep commercial workplace design experience
- Strong GFC and detailing expertise
- Advanced AutoCAD & 3D tools
- Cost-aware design decision-making
- MEP integration understanding
- Workplace ergonomics & compliance knowledge
Leadership
- Team management (10+ members)
- Conflict resolution
- Strategic thinking
- Process orientation
- Decision-making under pressure
- Client negotiation maturity
