Head of Marketing

Company Description SanchiConnect, founded in 2022, is a DeepTech enablement network that supports startups through investor outreach, mentorship, ecosystem collaboration, and corporate networking. The organisation brings together more than 4,000 DeepTech startups, investors, corporates, incubators, and innovation enablers to advance technology and entrepreneurship. SanchiConnect works with a broad range of partners including startups, enterprises, government bodies, universities, and mentors, offering services such as accelerator programs, program management, technology investment advisory, and consulting. The company is trusted by leading ecosystem partners including Yamaha (YMSLI), YourNestVC etc. Its mission is to strengthen innovation by fostering collaboration, community, and meaningful connections.

The Role

This is our first senior marketing hire. You will build the function from the ground up: the brand, the pipeline, the content engine and the team. You won't just be supporting sales. You will decide how Sanchi Connect shows up in front of founders, investors, government departments and corporate innovation leaders.

What you'll own

• Brand & positioning: Sharpen how we tell our story across four audiences: startups, government, corporates and institutions. One brand, told in several ways.
• SanchiSaaS go-to-market: Positioning, sales collateral, case studies and demand generation for our SaaS platform with state and institutional buyers.
• Program & event marketing: Outreach and application drives for accelerators, cohort calls and flagship events. You'll make sure every program fills with the right founders.
• Partner co-marketing: Run joint campaigns with media, industry-body and expo partners, and make sure we get full value from each one.
• Content & thought leadership: Build a steady content engine across LinkedIn, newsletters, reports and video, and grow our leadership team's voice on DeepTech and ecosystem building.
• Community growth: Grow and engage the Sanchi DeepTech Community of founders, mentors, investors and enterprises.
• Digital & performance: Website, SEO, paid campaigns, CRM and marketing automation, with real numbers behind every rupee spent.
• Team & agencies: Hire and lead a small in-house team, and manage design, PR and media agencies.

What we're looking for

• 8+ years in marketing, with at least 3 years leading a function or team
• Experience in B2B, SaaS, startup ecosystems, or marketing to government and institutions. Bonus if you've done more than one of these.
• A track record of building something from scratch, not only running an existing machine
• Strong writing and storytelling. You can make DeepTech and policy-led programs sound exciting without losing the substance.
• Comfort with both brand and performance: you care about how it looks and whether it converts
• Hands-on with LinkedIn, CRM/automation tools and analytics. You'll be doing as well as directing in the early months.
• Familiarity with India's startup ecosystem (incubators, accelerators, state startup missions, industry bodies) is a strong plus

Location: Noida

To apply: Send your CV and two or three campaigns or brands you have built (with results) to [Confidential Information] or apply here on LinkedIn.