Perfomance Marketing Head

10-12 Years

Not Disclosed

Job Description

Hiring for Performance Marketing Head profile for Noida location. Please find the job details as below:

Profile: Performance Marketing Head

Experience: 10+ Years

Salary: Up to 22 LPA

Industry: EdTech / Education (UG/ PG segment)

Location: Noida

Key Responsibilities:

Performance Marketing

Develop and execute the overall performance marketing and customer acquisition strategy.
Own marketing budgets, ROAS, CAC, CPL, conversion rates, and revenue targets.
Plan, launch, and optimize campaigns across Google Ads, Meta Ads, YouTube, and other paid media platforms.
Lead lead generation and acquisition campaigns for admissions and business growth.
Optimize the complete marketing funnel from lead generation to conversion and revenue.
Drive CRO, remarketing, audience segmentation, and campaign optimization.
Work closely with the Sales and Admissions teams to improve lead quality and conversion rates.
Monitor campaign performance and prepare regular reports on ROI, ROAS, CAC, CPL, revenue, and conversions.
Implement A/B testing for creatives, landing pages, campaigns, audiences, and messaging.
Develop data-driven strategies based on customer behavior, campaign analytics, and market trends.
Ensure accurate tracking, attribution, and reporting using GA4, Google Tag Manager, pixels, and other analytics tools.
Manage, mentor, and develop the performance marketing team.
Coordinate with creative, content, technology, and sales teams for campaign execution.
Identify new paid acquisition channels and opportunities for scalable growth.

Required Skills

10–12 years of relevant experience in Performance Marketing/Digital Marketing.
Minimum 5+ years of experience in a leadership or team-management role.
Experience in EdTech, Education, SaaS, E-commerce, or other lead-generation-driven businesses will be preferred.
Strong expertise in Performance Marketing and Paid Media.
Advanced knowledge of Google Ads, Meta Ads, YouTube Ads, and programmatic advertising.
Strong understanding of SEO/SEM, remarketing, affiliate marketing, and CRO.
Excellent knowledge of GA4, Google Tag Manager, conversion tracking, and attribution.
Strong analytical and data-driven decision-making skills.
Experience managing significant marketing budgets.
Strong understanding of CAC, CPL, CPA, ROAS, ROI, LTV, conversion rate, and marketing funnels.
Strong leadership and team-management skills.
Excellent communication and stakeholder-management abilities.