Head of Marketing

Edmingle is a AI-Powered Training Management Suite built for modern training businesses to streamline operations, drive learner engagement, and grow with real-time insights.

Today, 500+ training businesses use Edmingle to manage and scale their training operations delivering training to 5 million + learners across 160+ countries.

We are now entering our next phase of growth and are looking to build a strong marketing engine to drive global expansion.

Role Overview

We're looking for a Head of Marketing to own and drive Edmingle's end-to-end marketing function.

You will be responsible for building a scalable demand generation engine, strengthening our brand, and driving measurable impact on pipeline and revenue.

This is a high-ownership, hands-on role working closely with the founders and leadership team.

• Drive consistent pipeline growth across paid and organic channels
• Improve lead quality, conversion rates, and overall funnel efficiency
• Optimize CAC and channel performance

• Manage and scale paid acquisition (Google, LinkedIn, retargeting, etc.)
• Drive organic growth via SEO, content, and distribution
• Work with existing agency partners and ensure strong ROI

• Translate product capabilities into clear, compelling narratives
• Build strong messaging across website, campaigns, and sales assets
• Continuously refine positioning based on market feedback

• Conceptualize and execute high-impact marketing campaigns
• Oversee creation of ad creatives, landing pages, and content
• Ensure messaging is sharp, differentiated, and problem-led

• Build outbound and growth experiments (email, partnerships, webinars, etc.)
• Identify and scale new acquisition channels

• Use modern AI tools to improve:
• Content creation
• Campaign performance
• Personalization
• Workflow efficiency

• Track key metrics: leads, conversion, CAC, ROI
• Provide clear insights and regular performance updates to leadership

• Lay the foundation for an in-house marketing team
• Define processes, systems, and playbooks for scale

• 8–10 years of experience in B2B SaaS marketing
• Strong experience in paid marketing, SEO, and funnel optimization
• Proven track record of driving measurable growth and pipeline
• Hands-on and execution-focused (not just strategy)
• Highly creative with strong problem-solving ability
• Excellent communication and stakeholder management skills
• Comfortable working in a fast-paced, high-ownership startup environment
• Familiar with modern AI tools for marketing workflows

• Experience in EdTech / SaaS for SMBs
• Exposure to global markets (US, Middle East, etc.)
• Experience building marketing teams from scratch

• Opportunity to build and own the entire marketing function
• Work directly with founders on strategy and execution
• Be part of a fast-growing SaaS company with global ambitions
• High ownership, high impact role