Head of Marketing

Digital Marketing Head

Company: D Succeed Learners Pvt. Ltd.

Location: Janakpuri, New Delhi (On-site)

Experience: 8–15 Years

Reporting To: Director / Management

About the Role

We are looking for a result-driven Digital Marketing Head to lead our digital growth strategy, drive revenue, and build a high-performing marketing team. The ideal candidate should have strong expertise in performance marketing, SEO, lead generation, and brand building, with a proven ability to scale business through digital channels.

Key Responsibilities

• Develop and execute the company's digital marketing strategy aligned with business goals.
• Drive B2B and B2C lead generation for IT training and exam voucher sales.
• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns to maximize ROAS.
• Lead SEO, content marketing, social media, email marketing, and website growth initiatives.
• Improve website conversion rates through landing page optimization and A/B testing.
• Build marketing automation and CRM-driven lead nurturing campaigns.
• Analyze campaign performance using GA4, GTM, Search Console, and other analytics tools.
• Manage marketing budgets, agencies, and vendors while ensuring measurable ROI.
• Lead and mentor the marketing team, fostering a high-performance culture.
• Collaborate closely with Sales and Operations to improve lead quality and conversion.

Required Skills & Experience

• 8–15 years of experience in Digital Marketing, with at least 3 years in a leadership role.
• Experience in EdTech, IT Training, SaaS, ERP, or Technology industries is preferred.
• Strong hands-on expertise in Google Ads, Meta Ads, SEO, CRO, and marketing analytics.
• Proficiency with GA4, GTM, Search Console, SEMrush, Ahrefs, and CRM platforms.
• Knowledge of AI-powered marketing tools and automation is an advantage.
• Strong leadership, analytical, communication, and stakeholder management skills.

Key Performance Indicators (KPIs)

• Digital Revenue Growth
• Lead Generation & Lead Quality
• ROAS, CPL & CAC
• Website Conversion Rate
• Organic Traffic Growth
• Marketing ROI
• Brand Visibility

Why Join Us

• Lead digital growth for a fast-growing IT Certification & Training company.
• Own the marketing strategy with direct impact on business growth.
• Work closely with the leadership team in a high-growth environment.
• Opportunity to build and scale a world-class marketing function.