Head - Marketing (Shopping & Luxury Malls)
Position Summary
The incumbent will be responsible for driving the overall marketing strategy for the Shopping & Luxury Malls portfolio, contributing to revenue growth, profitability, customer engagement, and brand equity. The role will focus on creating differentiated marketing platforms, strengthening consumer connect, enhancing mall footfall, and delivering impactful marketing initiatives across properties.
Key Responsibilities
Strategic Marketing & Business Growth
- Develop and execute integrated marketing strategies aligned with business objectives and portfolio growth plans.
- Provide strategic direction through consumer insights, market intelligence, data analytics, and emerging retail trends.
- Drive brand positioning and long-term growth initiatives across the mall portfolio.
Mall Launches & Brand Positioning
- Lead end-to-end launch marketing for new mall developments.
- Design and execute high-impact market entry strategies to maximize awareness, footfall, and brand visibility.
- Build strong positioning for shopping and luxury mall assets in their respective markets.
Customer Engagement & Loyalty
- Conceptualize, implement, and scale customer loyalty programs across the portfolio.
- Enhance customer engagement, retention, repeat visits, and lifetime value through data-driven initiatives.
- Leverage consumer insights to strengthen customer experience and engagement.
Events, Activations & Partnerships
- Own and drive the annual marketing calendar, including events, festivals, experiential campaigns, promotions, and brand collaborations.
- Develop innovative marketing platforms that enhance consumer participation and drive commercial outcomes.
- Establish strategic partnerships with brands, influencers, media, and external stakeholders.
Consumer Research & Analytics
- Conduct periodic consumer research to identify evolving shopping patterns and customer preferences.
- Utilize analytics and market intelligence to improve campaign effectiveness and optimize marketing investments.
- Collaborate with research and analytics partners to derive actionable business insights.
Digital Marketing & Communications
- Drive digital marketing initiatives across the mall portfolio, including social media, performance marketing, CRM, and customer engagement platforms.
- Lead digital transformation initiatives to improve consumer outreach and campaign effectiveness.
- Centralize and strengthen public relations efforts across all properties.
Stakeholder & Tenant Relations
- Develop strong relationships with tenant marketing teams and key retail brands.
- Maintain a deep understanding of retail trends, brand movements, and category developments.
- Collaborate with internal and external stakeholders to ensure seamless execution of marketing initiatives.
Brand Governance & Marketing Effectiveness
- Ensure consistency in brand communication, storytelling, and customer experience across all properties.
- Drive marketing ROI through effective budget utilization, performance tracking, and outcome measurement.
- Lead, mentor, and guide mall marketing teams across locations.
Desired Profile
Educational Qualification
- MBA / PGDM with specialization in Marketing from a reputed institute.
Experience
- 15-20 years of progressive marketing experience, preferably in:
- Retail
- FMCG / FMCD
- Consumer-facing brands
- New-age media, entertainment, or lifestyle businesses
Key Competencies
- Strong understanding of retail marketing, consumer behavior, and customer engagement.
- Experience in mall marketing, loyalty programs, events, and experiential campaigns.
- Strong analytical and research orientation.
- Proven ability to develop and execute large-scale marketing strategies.
- Strong network across marketing agencies, media houses, PR agencies, and industry partners.
- Excellent stakeholder management and leadership capabilities.
- Strong communication, presentation, and interpersonal skills.
- Strategic thinker with a results-driven approach.
