Job Title: Head of Growth/
Marketing Home Services App (US & Canada Markets)Department: Growth, Marketing & Expansion
Reports To: CEO / Director Client Service
Location: Office Hyderabad
Role Objective
To lead the growth and customer acquisition strategy for ClientCurve's Home Services App across the Canadian & US markets, driving user acquisition, retention, and revenue growth through a combination of data-driven marketing, ASO/SEO optimization, performance campaigns, partnerships, and product-led growth.
This leader will build and scale a world-class cross-functional growth team that integrates marketing, product, analytics, and revenue operations to achieve aggressive expansion goals.
Key Responsibilities1 Growth Strategy & Execution
- Develop and own the comprehensive growth roadmap for the app in North America covering user acquisition, retention, activation, and monetization.
- Craft and execute multi-channel acquisition campaigns (Google UAC, Meta Ads, Apple Search Ads, programmatic, influencer collaborations).
- Leverage ASO (App Store Optimization) and SEO to dominate organic discovery in home service and local intent categories.
- Identify new user funnels and optimize CAC:LTV ratios by balancing organic and paid channels.
- Drive localization, pricing, and offer strategies tailored to US and Canadian audiences.
2 Product-Led & Data-Driven Growth
- Collaborate with Product and Engineering to implement in-app referral programs, push notifications, gamification, and retention workflows.
- Partner with Data Analytics to build a real-time Growth Dashboard (installs, MRR, churn, cohort analysis, CAC, LTV).
- Establish and continuously refine the North America go-to-market (GTM) plan using A/B testing, funnel analysis, and user segmentation.
- Leverage CRM automation tools (HubSpot, Braze, MoEngage) for lifecycle marketing.
3 Market Expansion & Partnerships
- Build regional partnerships with aggregators, real estate platforms, and local service providers to accelerate adoption.
- Lead affiliate and referral programs to create viral loops.
- Align with local marketing agencies in the US & Canada for PR, brand awareness, and localized campaign execution.
- Ensure brand positioning aligns with cultural, regulatory, and service nuances of each region.
4 Team Building & Leadership
- Recruit, coach, and scale a cross-functional growth organization, including:
- ASO/SEO Specialists for app visibility and search dominance.
- Performance Marketing Managers for paid campaigns and acquisition.
- Data Analysts for measurement, attribution, and forecasting.
- Creative & Content Strategists for copy, visuals, and storytelling.
- CRM/Lifecycle Managers for retention and engagement.
- Foster a data-first, experiment-driven culture with weekly growth sprints and learning loops.
Ideal Candidate Profile
- 812 years of experience in growth, marketing, or digital strategy roles, ideally within on-demand, service, or marketplace apps.
- Proven success scaling apps in US and Canadian markets with data-backed performance outcomes.
- Expertise in ASO, SEO, performance marketing, and lifecycle CRM automation.
- Strong analytical background ability to interpret data, drive insights, and pivot strategy quickly.
- Prior experience in leading and mentoring a global, cross-functional growth team.
- Entrepreneurial mindset with deep understanding of both customer psychology and growth metrics.
Leadership Impact
- Build a North America growth powerhouse a self-sufficient team that combines marketing, analytics, and creativity.
- Position the ClientCurve Home Services App among the Top 3 in Home Utility/Services category in both the US and Canada within 12 months.
- Create a repeatable, data-backed playbook for expansion into new international markets.
