Head of Marketing

Experience- 5-10yrs

CTC-10-20lpa

Key Responsibilities

Brand & Creative Management

Own and drive the overall brand strategy, ensuring consistency across all customer touchpoints in-store, digital, print, and outdoor

Develop and execute ATL (Above The Line) and BTL (Below The Line) campaigns aligned with seasonal collections, festive calendars, and brand milestones

Conceptualise creative assets including visual merchandising ideas, campaign imagery, packaging, and in-store collateral

Demonstrate strong graphic design sensibility and an ability to visualise ideas; hands-on proficiency with design tools and creative apps is a plus

Digital Marketing & Social Media

Lead the brand's social media presence across Instagram, Facebook, YouTube, and emerging

platforms with engaging, on-brand content

Plan and manage digital advertising campaigns (Google Ads, Meta Ads, programmatic) to drive

footfall and online engagement

Drive SEO/SEM strategies and manage the brand's online reputation and reviews

Leverage tech-savviness and familiarity with modern apps and digital tools to enhance marketing

efficiency and innovation

CRM & E-Commerce

Build and manage the CRM strategy to drive customer retention, repeat purchases, and loyalty

programme engagement

Support or lead the e-commerce channel, ensuring seamless integration between online and offline brand experiences

Track and analyse customer data to personalise outreach and maximise lifetime value

Events, PR & Partnerships

Plan and execute brand events, trunk shows, exhibitions, influencer collaborations, and store launch activities

Manage relationships with PR agencies, media houses, and influencers to secure earned media and brand visibility

Identify and execute strategic brand partnerships and co-marketing opportunities

Performance & Analytics

Set marketing KPIs, track campaign performance, and present regular MIS reports to the leadership team

Manage the marketing budget efficiently with a clear ROI orientation

Stay current with industry trends, competitor activity, and emerging marketing technologies

AI & Emerging Technology in Marketing

Demonstrate a strong understanding of AI and its applications in modern marketing including

generative AI for content creation, AI-driven customer segmentation, predictive analytics, and

marketing automation

Leverage AI tools across all marketing initiatives including campaign ideation, copywriting, social

media content generation, visual design, ad optimisation, and performance reporting

Stay ahead of the curve on emerging AI-powered marketing platforms and integrate them into day-to-day workflows to drive efficiency, personalisation, and competitive advantage

Champion an AI-first mindset within the marketing function, training and upskilling the team to adopt AI tools for faster execution and smarter decision-making