Experience: 5.00 + years
Salary: INR 3399998-3600000 / year (based on experience)
Expected Notice Period: 30 Days
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Hybrid ()
Placement Type: Full Time Permanent position(Payroll and Compliance to be managed by: AI-powered legal workspace)
(*Note: This is a requirement for one of Uplers client - AI-powered legal workspace)
What do you need for this opportunity
Must have skills required:
at least 2 years in a senior or lead role, experience marketing to legal professionals, law firms, or enterprise legal teams, Analytics & reporting, Brand & Positioning, Demand Generation & Performance Marketing, Marketing Automation & CRM, Outbound & Sales Enablement, Seo & content strategy
AI-powered legal workspace is Looking for:
Founding Head of Marketing
We are building a collaborative AI platform for modern legal teams. Trusted by 20,000+ legal professionals and 500+ law firms and in-house teams globally, we enable lawyers to streamline research, document review, drafting, compliance workflows, and institutional knowledge management within a unified AI-powered environment.
Unlike generic AI tools, we are designed around real legal workflows and enterprise-scale governance helping legal organizations operate faster, more consistently, and at a fraction of the cost of traditional legal AI platforms.
As we accelerate US market growth, we are hiring our Founding Head of Marketing the first dedicated marketing leader to own the full demand generation engine and build the brand from the ground up.
The Role
This is a rare opportunity to be the first full time marketing hire at a high-growth legal AI company with an established global customer base. You will own the entire marketing function strategy, execution, and infrastructure and work directly with the CEO and sales leadership to drive pipeline, brand authority, and enterprise adoption.
This is not a brand-only or strategy-only role. We need someone who can think at the executive level and also roll up their sleeves to run campaigns, configure tooling, write copy, and ship experiments every week.
What You''ll Own
Demand Generation & Performance Marketing
- Own the full-funnel demand gen strategy: paid search, paid social, retargeting, and display
- Plan, execute, and optimize campaigns across Google Ads, LinkedIn, and relevant B2B channels
- Build and manage attribution models to track pipeline contribution from first touch to close
- Define and manage CAC, CPL, MQL, and pipeline targets in collaboration with sales
SEO & Content Strategy
- Develop and execute a scalable SEO strategy targeting legal technology buyers, law firm decision-makers, and in-house counsel
- Own keyword research, on-page optimization, technical SEO, and content calendar
- Build topical authority across legaltech, AI governance, compliance, and workflow automation themes
- Commission and edit long-form content, thought leadership, and comparison pages that drive organic pipeline
Outbound & Sales Enablement
- Design and run multi-channel outbound sequences targeting law firms, in-house legal teams, and enterprise accounts
- Build and manage outbound infrastructure using Instantly, Apollo, or equivalent sequencing platforms
- Create and maintain sales collateral: decks, one-pagers, case studies, competitive battlecards, and objection-handling guides
- Partner with sales leadership on ICP definition, messaging refinement, and conversion optimization
Marketing Automation & CRM
- Own and administer HubSpot as the central marketing and revenue operations platform
- Build nurture workflows, lifecycle campaigns, and lead scoring models inside HubSpot
- Configure and manage Customer.io for product-led, behavioral, and lifecycle email programs
- Ensure clean data hygiene, lead routing, and CRM-to-sales handoff processes
Brand & Positioning
- Develop and maintain our brand voice, messaging framework, and positioning across all channels
- Drive awareness and credibility in the US legal market through targeted content, webinars, and event presence
- Build the company''s presence on LinkedIn and other professional channels frequented by legal decision-makers
- Represent our marketing narrative to enterprise customers, investors, and institutional partners
Analytics & Reporting
- Implement full-funnel marketing analytics and a unified reporting dashboard
- Report weekly on pipeline contribution, campaign performance, and channel ROI to the executive team
- Run structured experimentation: A/B tests on copy, landing pages, sequences, and CTAs
Required Qualifications
- 5+ years of B2B marketing experience, with at least 2 years in a senior or lead role
- Proven track record owning demand generation and driving measurable pipeline contribution
- Hands-on expertise with HubSpot/Instantly or similar tools (workflows, sequences, reporting)
- Working knowledge of Customer.io or equivalent behavioral email platforms
- Strong SEO fundamentals: keyword strategy, technical SEO, content planning, and link building
- Comfortable running paid campaigns across Google and LinkedIn independently
- Exceptional written communication able to write crisp, high-converting copy across formats
- Data-driven mindset with the ability to build reports, interpret trends, and make decisions from data
- Ability to operate as an individual contributor while thinking strategically as a founding team member
Preferred Qualifications
- Prior experience marketing to legal professionals, law firms, or enterprise legal teams
- Background in legaltech, compliance tech, or enterprise SaaS
- Familiarity with the B2B legal technology buying process and procurement cycles
- Experience at a high-growth startup during a US market expansion or 0-to-1 phase
- Comfort operating across the full stack: strategy, copywriting, design briefs, and tool configuration
- Understanding of AI governance narratives and how to market responsibly in regulated industries
Marketing Stack You''ll Inherit & Build
- CRM & Marketing Automation: HubSpot
- Outbound Sequencing: Instantly / Apollo
- Lifecycle & Behavioral Email: Customer.io
- Paid: Google Ads, LinkedIn Campaign Manager
- SEO: Ahrefs / Semrush
- Analytics: GA4, HubSpot Reporting, Looker / custom dashboards
- Design: Figma (briefs), Canva (social / collateral)
Why This Role
Legal AI is transitioning from standalone tools to institutional infrastructure. we are the platform layer enabling legal teams to collaborate, manage knowledge, and execute workflows inside a unified AI environment and it already has the customer base to prove it.
As the Founding Head of Marketing, you will build the demand engine, brand, and market presence that takes our established global product to a dominant category leader. You will have full ownership and a direct line to the CEO.
If you have built B2B marketing machines before and want to do it again at a company where the product is already working, this is the role!
How to apply for this opportunity
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
