Job Description: Head of Sales, B2B (Education, Social Enterprise, SMB)
Location: New Delhi HQ
Reporting To: Chief Business Officer, Primebook
Experience Required: Minimum 10 -15 years in B2B Sales with deep knowledge in Enterprise, SMB, CSR & NGO partnerships
Industry: Computer Hardware
About Primebook:
Primebook is India's most innovative, education-first laptop brand, rethinking affordable computing for the next billion learners. Our Android-powered laptops are now trusted by over 700 institutions, supporting digital education and skill-building for more than 70,000 students across India.
Role Overview:
We are looking for a visionary and results-focused Head of Sales, B2B to lead and grow our Enterprise, SMB, CSR & NGO partnerships for scaling B2B Business in these sectors. This is a senior leadership position that reports directly to the Chief Business Officer.
As the Head of Sales, you will drive the adoption of Primebook across Fortune 500 companies, non-profits, CSR-funded programs, SMB segment & skill centres. You will lead a growing team of Sales Managers, Pre-Sales Managers and Demand generation engine supported with Sales & Marketing Interns. It's of Pivotal importance to manage direct engagements with large enterprise accounts to structure bulk & strategic deals. Structured SMB engagement is to be driven for wider presence & impact.
Key Responsibilities:
- Define and implement the sales vision, strategy, and go-to-market roadmap for above defined sectors and segments.
- Own and meet the B2B annual revenue target in this segment (10-15 Cr+).
- Identify market gaps, new vertical opportunities, and emerging sales channels.
- Represent Primebook in the CTO/CIO fraternity, CSR consortiums, and high-level ecosystem discussions.
Revenue & Growth
- As a team lead closures for strategic accounts involving 1,000-10,000+ units. Take
- Ownership and 100% support to team as needed for anything above 1000 units
- Drive channel partnerships with social enterprises.
- Lead proposal design, MoU structuring, impact storytelling, and post-sales engagement.
- Unlock and deploy CSR budgets in partnership with the CBO.
Team Building & Performance
- Hire, train, and manage a high-performing team of 2-3 Sales managers, Lead Gen,
- Marketing and Presales, supported along with sales interns specialized in various verticals.
- Build a data-driven culture with weekly reviews, funnel tracking, and performance reporting.
- Mentor team members in consultative selling, stakeholder management, and effective negotiation.
Cross-functional Collaboration
- Work closely with the marketing team to create campaigns for schools, non-profits, and CSR decision makers.
- Coordinate with operations and logistics to ensure timely delivery of large-scale deployments.
- Provide structured product feedback to enhance positioning and user experience.
Must-Have Qualifications:
- Minimum 10-15 years of B2B Sales experience, ideally in computer hardware.
- Proven ability to generate 10 -100 Cr+ in annual B2B revenue through strategic partnerships.
- Deep knowledge of institutional procurement processes in Enterprise, SMB & NGO led CSR.
- Experience working with CSR heads, NGO leadership, SMB and Enterprise Functions.
- Demonstrated success in building, growing, and mentoring sales teams.
- Strategic mindset with hands-on execution skillsable to close deals, coach the team, and lead go-to-market thinking.
- Strong communication, stakeholder engagement, and proposal writing skills.
- Strong CRM discipline, pipeline management, and analytical skills.
What We Offer:
- A leadership position with ownership of India's most impactful B2B sector.
- A high-growth environment with autonomy, resources, and high visibility.
- The chance to work with a purpose-driven team reshaping digital learning in India.
- Direct alignment with the Chief Business Officer on strategic priorities.
- A 5-day work week, a flat culture, and an innovation-first mindset.
