Hiring for Brand Head for Luxury Brand ( Bags & Accessories )
Location: New Delhi
CTC: Upto 35 Fixed
Experience: 12+ Years into Retail/Omnichannel/Fashion/Footwear/Luxury
Roles and Responsibilities
Retail & COCO Store Leadership
- Lead end-to-end operations for all COCO stores across regions
- Drive store productivity (LFL growth, conversion, ATV, UPT)
- Ensure adherence to brand VM standards and luxury service protocols
- Plan store expansion, relocations, and closures in line with growth strategy
- Monitor store P&L and optimize operational costs
- Build strong store leadership through hiring, training, and succession planning
Omni-Channel Strategy & Execution
- Develop and execute omni-channel roadmap integrating offline & online sales
- Drive initiatives like Click & Collect, Endless Aisle, Ship from Store, etc.
- Collaborate with eCommerce and marketplace teams to ensure consistent brand experience
- Improve digital conversion through retail-led customer insights
- Align pricing, promotions, and inventory across channels
Business & Revenue Growth
- Own overall brand revenue targets across Retail and Online channels
- Drive seasonal launches, promotions, and category growth strategies
- Analyze sales trends, customer behavior, and market competition
- Identify opportunities for premiumization and assortment optimization
- Manage inventory planning in coordination with merchandising team
Customer Experience & Brand Positioning
- Ensure luxury customer experience across all touchpoints
- Implement clienteling and CRM initiatives to increase repeat business
- Drive VIP customer engagement and loyalty programs
- Maintain consistent brand storytelling in stores and digital channels
Team Leadership & People Management
- Lead regional retail teams, cluster managers, and store managers
- Define KPIs and performance management framework
- Drive training programs focused on luxury selling skills
- Build high-performance and customer-centric culture
Stakeholder & Cross-Functional Collaboration
- Work closely with Marketing, Merchandising, E-commerce, and Supply Chain teams
- Coordinate with landlords for store negotiations and mall marketing initiatives
- Partner with finance for budgeting and profitability tracking
