Content Strategy (CXO & Luxury Brand Positioning)
- Develop high-authority content narratives for founders, CEOs, and luxury brands
- Translate brand philosophy and business insights into aspirational, premium storytelling
- Build thought leadership frameworks around luxury, lifestyle, exclusivity, craftsmanship, and influence
Instagram Growth & Performance Marketing
- Design and execute organic growth strategies (0 → 100K+ followers) for luxury audiences
- Leverage deep understanding of:
- Reels algorithm
- Hook psychology
- Retention loops
- Save/share-driven content
- Conduct A/B testing on hooks, formats, and storytelling styles
Content Creation (Luxury Aesthetic)
- Create high-end:
- Reels (luxury lifestyle, brand storytelling, founder POV)
- Carousels (minimal, insightful, premium tone)
- Stories (behind-the-scenes, exclusivity-driven)
- Maintain a clean, minimal, and aspirational visual language aligned with luxury standards
- Ensure brand consistency across all touchpoints
Personal Brand Building
- Work closely with CXOs to extract ideas, insights, and unique perspectives
- Convert them into high-impact, viral yet premium content
- Balance authority, relatability, and exclusivity in all messaging
Market Intelligence & Brand Strategy
- Track global trends across luxury retail, fashion, lifestyle, and creator ecosystems
- Analyze competitors, luxury brands, and influencers to identify opportunities
- Drive differentiation through strong positioning and storytelling
Leadership & Stakeholder Management
- Collaborate with leadership to align brand and marketing strategy with business goals
- Manage budgets and ensure efficient execution of campaigns
10+ years of experience in marketing, branding, or content strategy
Strong background in luxury retail, lifestyle, or premium consumer brands
Proven expertise in CXO profiling and high-end audience engagement
Demonstrated success in Instagram growth (Reels-first approach)
Deep Expertise In
- Hook writing & storytelling
- Visual composition & luxury aesthetics
- Digital growth strategy & audience psychology
Experience working with Founders, CXOs, or high-net-worth individuals
Strong understanding of luxury consumer behavior and premium positioning
Leadership experience managing creative and marketing teams
Tools proficiency: Adobe Premiere Pro / CapCut, Canva
- Ability to think as a strategist, storyteller, and brand builder
Our client is known for its refined brand aesthetics and premium customer experience. The company focuses on delivering aspirational, high-quality offerings to a discerning clientele, with a strong emphasis on innovation and brand excellence.
Opportunity to work in a fast-growing, premium brand environment in Gurgaon
High-visibility role working closely with leadership and influential stakeholders
The professional will lead content strategy, branding, and digital growth for a luxury-focused organization, with a strong emphasis on CXO positioning and premium storytelling. This role blends creative direction, Instagram growth expertise, and luxury brand sensibility to build influence and authority among affluent audiences.
