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Head Content/Creative Direction (10+, Gurgaon)

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  • Posted 4 days ago
  • Be among the first 10 applicants
Early Applicant

Job Description

  • Work directly with founders, CXOs
  • Lead a high-impact content and branding function

Job Description

Content Strategy (CXO & Luxury Brand Positioning)

  • Develop high-authority content narratives for founders, CEOs, and luxury brands
  • Translate brand philosophy and business insights into aspirational, premium storytelling
  • Build thought leadership frameworks around luxury, lifestyle, exclusivity, craftsmanship, and influence



Instagram Growth & Performance Marketing

  • Design and execute organic growth strategies (0 ↠100K+ followers) for luxury audiences
  • Leverage deep understanding of:
    • Reels algorithm
    • Hook psychology
    • Retention loops
    • Save/share-driven content
  • Conduct A/B testing on hooks, formats, and storytelling styles



Content Creation (Luxury Aesthetic)

  • Create high-end:
    • Reels (luxury lifestyle, brand storytelling, founder POV)
    • Carousels (minimal, insightful, premium tone)
    • Stories (behind-the-scenes, exclusivity-driven)
  • Maintain a clean, minimal, and aspirational visual language aligned with luxury standards
  • Ensure brand consistency across all touchpoints



Personal Brand Building

  • Work closely with CXOs to extract ideas, insights, and unique perspectives
  • Convert them into high-impact, viral yet premium content
  • Balance authority, relatability, and exclusivity in all messaging



Market Intelligence & Brand Strategy

  • Track global trends across luxury retail, fashion, lifestyle, and creator ecosystems
  • Analyze competitors, luxury brands, and influencers to identify opportunities
  • Drive differentiation through strong positioning and storytelling



Leadership & Stakeholder Management

  • Collaborate with leadership to align brand and marketing strategy with business goals
  • Manage budgets and ensure efficient execution of campaigns

The Successful Applicant

10+ years of experience in marketing, branding, or content strategy

Strong background in luxury retail, lifestyle, or premium consumer brands

Proven expertise in CXO profiling and high-end audience engagement

Demonstrated success in Instagram growth (Reels-first approach)

Deep expertise in:

  • Hook writing & storytelling
  • Visual composition & luxury aesthetics
  • Digital growth strategy & audience psychology



Experience working with Founders, CXOs, or high-net-worth individuals

Strong understanding of luxury consumer behavior and premium positioning

Leadership experience managing creative and marketing teams

Tools proficiency: Adobe Premiere Pro / CapCut, Canva

  • Ability to think as a strategist, storyteller, and brand builder

What's on Offer

Opportunity to work in a fast-growing, premium brand environment in Gurgaon

High-visibility role working closely with leadership and influential stakeholders

More Info

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About Company

Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds&#x3B; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.

Job ID: 148819245

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