Own the full-funnel digital marketing engine for Adani One: acquisition, activation, retention, and monetization.
Build and optimize performance marketing across Meta, Google, programmatic, and emerging channels with clear ROAS accountability.
Drive app installs, MAU growth, transaction volume, and customer lifetime value through data-driven campaigns.
Implement marketing automation (Braze, CleverTap, MoEngage, or equivalent) for lifecycle and CRM-driven personalization.
Consumer Branding, Content & Amplification
Develop and execute a modern brand strategy for AAHL and Adani One that resonates with millennial and Gen Z travelers.
Build a content engine spanning short-form video (Reels, Shorts), creator/influencer partnerships, UGC campaigns, and social-first distribution.
Create platform-native content — not repurposed TVC assets — across Instagram, YouTube, X, LinkedIn, and emerging platforms.
Leverage AI tools (generative content, automated creative testing, social listening) as core workflow components, not add-ons.
Events, Activations & Experiential
Design and execute high-impact on-ground activations at airport properties — lounges, boarding gates, retail zones, arrival halls — tied to commercial outcomes.
Build phygital experiences (QR-driven, AR-enabled, app-integrated) that connect the physical airport to the digital platform.
Plan and deliver marquee events, brand pop-ups, and partnership activations that generate earned media and consumer engagement.
Revenue Integration
Partner with the non-aero revenue team to drive F&B, retail, lounge, advertising, and parking revenue through marketing-led initiatives.
Build and scale a loyalty and rewards ecosystem within Adani One to increase repeat engagement and transaction value.
Develop co-marketing and brand partnership frameworks with airlines, F&B brands, retail partners, and financial services.
Group Brand Amplification
Design a strategic program to use the airport consumer platform (physical and digital) to positively shift Adani Group brand perception among travelers.
Create storytelling frameworks that connect Adani's infrastructure impact (airports, green energy, ports) to everyday consumer experiences.
Build measurement frameworks for brand lift, sentiment tracking, and earned media value.
Qualifications
Who You Are
A builder-operator, not an inheritor: you have built a brand or growth function from scratch (or near-scratch) at a high-growth company.
10 - 15 years of compressed, high-intensity experience in consumer marketing.
Personally hands-on with performance marketing, content creation, and brand strategy — not just a manager of agencies.
Natively fluent in modern attention economics: you know why a 9-second reel outperforms a 60-second TVC, and you think in platform-native formats.
Comfortable operating in a promoter-led conglomerate culture with fast decision cycles, high visibility, and Chairman-level exposure.
Required Capabilities
Demonstrated track record of driving measurable commercial outcomes through marketing (app growth, revenue lift, ROAS).
