Designation: Growth Marketing Specialist
Experience: 2-3 years
Location: Ahmedabad | Full-Time | On-Site
Priority: Immediate joiners preferred
Job Summary
We are looking for a performance-driven growth marketing specialist who can own the full B2B lead generation funnel—from data sourcing and outreach to paid campaigns and event participation—with a sharp focus on cost per lead and lead quality.
Key Responsibilities
- LinkedIn & digital lead generation: Drive B2B lead generation through LinkedIn—including outreach, connection campaigns, Sales Navigator, and content-driven inbound. Build and manage targeted prospect lists aligned to ICP.
- Email & WhatsApp campaigns: End-to-end ownership of outbound campaigns — data scraping, list building, cold email sequencing, follow-ups, and lead qualification. Run WhatsApp broadcast campaigns targeting decision-makers.
- Paid advertising - Google & Meta: Plan, execute, and optimize paid campaigns on Google Ads and Meta (Facebook/Instagram). Manage ad budgets, A/B test creatives and copy, and continuously improve ROAS and CPL.
- Events & offline lead generation: Identify and participate in relevant industry events, trade shows, and networking forums. Convert event interactions into pipeline-ready leads with proper follow-up workflows.
- Budget & performance ownership: Own an allocated marketing budget and be accountable for hitting monthly and quarterly lead targets. Continuously track and report on CPL, lead quality, channel-wise attribution, and funnel conversion rates.
Requirements
- 2-3 years of hands-on B2B lead generation experience
- Proven track record of generating pipeline through paid and organic digital channels
- Data-first mindset — comfortable reading dashboards, tracking attribution, and making decisions based on numbers
- Self-starter who can own a budget and a target without constant hand-holding
- Excellent written communication for crafting cold emails and LinkedIn messages that get replies
Must-have Skills
- LinkedIn outreach & Sales Navigator
- Cold email tools (Apollo, Instantly, Lemlist, or similar)
- Google Ads & Meta Ads Manager
- Data scraping (LinkedIn, web, directories)
- WhatsApp Business / broadcast tools
- Lead qualification frameworks (BANT, CHAMP)
- CRM experience (HubSpot, Zoho, or similar)
What We'll Measure You On
- Monthly qualified leads vs. target
- Cost per lead (CPL) by channel
- Lead quality & SQL conversion rate
- Campaign ROAS on paid channels
- Email open rate & reply rate
- Leads sourced from events
What We Offer
- 5-day work week & Flexible work hours
- Growth-focused journey with regular rewards and recognition
- Focus on learning & development
- Competitive, goal-driven culture
