Growth Marketing Manager

Job Role: Manager - Growth Marketing & Analytics

You should apply if you have:

• Expertise in media mix optimization and analytics in a D2C growth startup.
• Proven success in executing multi-channel marketing campaigns for D2C and eCommerce businesses.
• Prior experience and proven record in solving performance marketing campaigns for D2C businesses - Website & App ; Marketplaces - Amazon, Flipkart & Hyperlocal - Zepto, Blinkit and Instamart.
• Strong skills in SQL, Python, Power BI, and building advanced dashboards for real-time reporting.
• A data-driven mindset focused on measuring and optimizing campaign performance.
• Experience in marketing leadership roles at D2C brands or marketplaces.
• A passion for scaling businesses, supported by an entrepreneurial spirit.
• Proficiency in analyzing marketing data, user feedback, and campaign results to shape strategies.
• Knowledge of A/B testing, incrementality studies, and channel optimization.
• Ability to develop strategies for user acquisition, retention, and lifecycle optimization.
• Skills in identifying and testing innovative approaches to capture market demand.
• Proven track record of working across teams to share insights and drive results.

You should not apply if you:

• Can't work in ambiguity.
• Can't build processes or structures.
• Prefer to work in silo as an individual contributor.
• Are not passionate about the health and nutrition industry.
• Have not managed teams before.
• Have not worked directly with a large consumer brand before.
• Don't enjoy a hands-on approach and prefer a purely delegative leadership style.

Skills Required:

• Bachelor's/Master's degree in Marketing, Business Analytics, or related fields.
• Experience in marketing analytics, performance marketing, or MarTech.
• Advanced knowledge of marketing platforms like Google, Meta, Amazon Ads, Appsflyer, Moengage & able to do media mix optimisations basis incrementality
• Proficiency in visualization tools like Power BI and Tableau, with experience in automation.
• Strong analytical skills for deriving actionable insights from large datasets.
• Expertise in A/B testing, lift studies, and performance tracking.
• Excellent communication and stakeholder management.

What will you do

• Lead data-driven strategies to drive growth across D2C and eCommerce channels.
• Develop and automate dashboards for performance monitoring and insights.
• Oversee and maintain comprehensive tracking of GTM initiatives across all channels and products, ensuring alignment with overall business goals.
• Develop, reconcile, and manage GTM reports, post-mortems, and performance retrospectives to assess success and identify areas for improvement.
• Work cross-functionally with marketing, product, sales, and operations teams to drive GTM success, ensuring all stakeholders are aligned from planning to execution.
• Oversee campaign optimization across platforms like Amazon, Meta, and Google.
• Analyze customer lifecycle data to improve acquisition, retention, and conversion.
• Manage marketing budgets to maximize ROI through targeted campaigns.
• Collaborate with internal and external stakeholders for seamless project execution.
• Stay updated on trends and leverage analytics for strategic decision-making

Work Experience: Proven experience in analytics-focused marketing roles within D2C or eCommerce.

Working Days: Monday - Friday

Location: Golf Course Road, Gurugram, Haryana

Perks:

• Friendly atmosphere
• High learning & personal growth opportunity
• Diverse work environment

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that's revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantly growing.

We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding

We raised $5 Million in a Series A funding round led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers