Meta Ads Performance Marketing Manager (D2C Growth)

Meta Ads Performance Marketing Manager (D2C Growth) 

Company: WishLuck Brand

Location: Sector 27, Noida

Timing- 10AM to 7PM

Days- Monday to Saturday

Work Mode: Full-time | In-Office 

Salary based on experience

About WishLuck

WishLuck is a fast-growing D2C educational toy and kids learning brand on a mission to promote screen free childhood through meaningful, skill-building products. We are scaling aggressively through performance marketing and are looking for someone who understands numbers, creatives, funnels, and profitable growth — not just someone who runs ads. 

Role Overview

We are hiring a results-driven Meta Ads Performance Marketer who has hands-on experience scaling D2C brands profitably. You will work directly with leadership and play a key role in driving revenue growth. 

What You'll Own

• End-to-end execution and scaling of Meta (Facebook & Instagram) ad campaigns

• Profitably increasing revenue while maintaining target ROAS

• Audience research, funnel structuring & campaign architecture

• Creative testing strategy (hooks, formats, angles, UGC, offers)

• Performance tracking: CTR, CPC, CPA, ROAS, MER, AOV

• Daily budget optimisation and scaling decisions

• Identifying funnel drop-offs and suggesting CRO improvements

• Collaborating with content & design teams to improve creative velocity 

What Success Looks Like

• Stable and scalable ROAS

• Reduced CPA over time

• Consistent testing of new creatives weekly

• Strong contribution to revenue growth

What We're Looking For

• Minimum 2+ years of hands-on Meta Ads experience for D2C / eCommerce brands

• Experience handling meaningful ad budgets (mention monthly spend handled)

• Proven track record of scaling campaigns profitably

• Strong understanding of performance funnels & attribution

• Deep understanding of creative testing frameworks

• Data-driven mindset with strong Excel / Google Sheets skills

• Comfortable working in a fast-paced startup environment

• Strong Hindi communication (Basic English preferred) 

Bonus Points If You Have

• Experience in kids / parenting / consumer brands

• Worked on UGC-led ad strategies

• Experience with landing page optimisation

• Understanding of contribution margin & unit economics

Why Join WishLuck

• Direct exposure to leadership

• Real ownership, not micromanagement

• Opportunity to scale a high-potential D2C brand

• Fast decision-making environment

• Visible impact on revenue and brand growth