Growth Marketing Manager

What You'll Do

(a) Performance Marketing & UA

Scale Meta, Google UAC, YouTube, Display, and Affiliate channels with multi-crore budgets.

Continuously experiment with audiences, structures, and creatives to drive down CAC.

Run always-on creator partnerships + AI-assisted UGC/vernacular/video creative pipelines.

Own funnel metrics: CPI, CPT, CPS, install subscription sale, CAC, LTV.

(b) Analytics & Attribution

Set up + refine GA4, GTM (client/server), Branch, MoEngage.

Implement Meta CAPI, Google conversions, SKAN 5, server-side attribution.

Build + monitor CAC/LTV cohorts, funnel drop-offs, creative matrices.

Turn data into actionable decisions: scale fast, kill faster.

(c) AI-Powered Marketing

Use AI tools for creative insights, optimization, audience intelligence.

Automate reporting, bidding, and experiments using AI/ML workflows.

Explore new AI use cases (predictive LTV, personalization, automated A/B tests).

(d) Experimentation & Growth

Run structured test frameworks (creative matrices, split tests).

Rapidly validate hypotheses and measure incrementality.

Move fast, stay rigorous, scale only what proves ROI-positive.

What We're Looking For

-36 years in performance/App growth (fintech, subscription, consumer tech preferred).

-Proven record scaling Meta + Google with 50L+ monthly budgets.

-Hands-on with GA4, GTM, Branch/AppsFlyer/Adjust, event tracking + server setups.

-Strong analytical brain: CAC/LTV modeling, funnel analysis, SQL basics.

-Experience running UGC + creator engines and data-led creative optimization.

-Comfortable with AI tools (ChatGPT, Pencil, AdCreative, Zapier, etc.).

-Scrappy executor with bias for action you create momentum, not meetings.

-Bonus: experience with affiliate performance, subscription funnels, or predictive modeling.