Role Overview:
The Growth Marketing and Merchandising Manager will own customer growth, discovery, and conversion for assigned fashion categories across UAE and KSA. This role sits at the intersection of onsite merchandising, category marketing, customer insights, and campaign execution, with a strong focus on translating data into impactful marketing and merchandising actions.
The role is not a commercial buying role. Instead, it focuses on driving demand, improving customer experience, and maximizing category performance through effective storytelling, placement, and activation in partnership with brands and internal teams.
Key Responsibilities
Category Growth and Customer Strategy
- Own category-level growth levers including traffic, conversion, repeat rate, and campaign-driven GMV.
- Develop a deep understanding of customer behavior, trends, and shopping missions within fashion categories to inform merchandising and marketing decisions.
- Identify whitespace and growth opportunities using customer, content, and funnel-level insights.
Merchandising and Onsite Experience
- Lead onsite merchandising strategy including homepage placements, category pages, collections, filters, and discovery journeys.
- Work closely with creative, content, and tech teams to improve how fashion is presented, discovered, and converted.
- Optimize category storytelling through curation, launches, trend edits, and seasonal narratives.
Marketing and Brand Activations
- Plan and execute category marketing campaigns in collaboration with brands, marketing, and commercial teams.
- Drive brand visibility through platform-led activations including banners, carousels, deals, and offsite campaigns where relevant.
- Own end-to-end execution of key fashion moments such as seasonal sales, trend drops, brand launches, and exclusives.
Performance Tracking and Insights
- Track and analyze performance of merchandising and marketing initiatives, measuring impact on traffic, conversion, AOV, and GMV.
- Use structured problem-solving to diagnose underperformance and define corrective actions.
- Translate insights into clear recommendations and actions for stakeholders.
Cross-functional Collaboration
- Partner closely with commercial, brand partnerships, creative, marketing, tech, and analytics teams to deliver category outcomes.
- Act as the central point of contact for category growth initiatives, ensuring alignment and timely execution.
- Share regular market, customer, and competitive insights with leadership.
Job Requirements
Education and Experience
- Bachelor's degree from a top-tier institution, MBA is a plus.
- 24 years of experience in growth marketing, category marketing, merchandising, or consumer-focused roles.
- Prior experience in e-commerce, marketplaces, D2C brands, or consumer retail is strongly preferred.
Skills and Capabilities
- Strong customer-first mindset with an eye for fashion, trends, and storytelling.
- Experience in planning and executing marketing or growth initiatives, not just strategy definition.
- High analytical rigor with ability to connect data to customer behavior and business outcomes.
- Structured problem-solving skills with a bias for action.
- Ability to manage multiple initiatives independently in a fast-paced environment.
- Excellent communication and stakeholder management skills.
Tools and Technical Skills
- Advanced proficiency in Excel or Google Sheets.
- Comfort working with dashboards and large datasets.
- Hands-on experience with SQL or BigQuery is a plus but not mandatory.
