About The CapTable
The CapTable is a subscription-first business journalism platform that publishes deeply reported, intelligence-grade stories on India's most consequential companies, founders, public markets, and capital flows. Our readers are operators, investors, founders, analysts, and policymakers who pay because our reporting changes the way they read a balance sheet, evaluate a deal, or place a bet.
We've built a brand that punches well above its size. The next leg of our growth is engineered, not accidental — and that's why this role exists. As the Growth Manager, you will own the subscriber funnel. Compound the readership. Build the growth engine of India's most ambitious business journalism brand.
What You'll OwnSubscriber Acquisition
- Build the top of the funnel across SEO, paid social, search, content syndication, podcasts, newsletters, and partnerships.
- Set and hit monthly subscriber targets. Own CAC by channel. Kill what doesn't work, double down on what does.
- Run paid acquisition end-to-end on Meta, Google, LinkedIn, and YouTube — from creative briefs to bidding strategy to LP optimization.
Conversion & monetization
- Optimize the free-to-paid funnel: paywalls, upgrade prompts, plan architecture, pricing experiments, gift subscriptions, group/team plans, and corporate accounts.
- Run a relentless A/B testing cadence on landing pages, checkout, and trial flows.
- Partner with Sales/BD on B2B and institutional subscription deals (PE/VC firms, corporate teams, business schools).
Retention & lifecycle
- Build the lifecycle stack: onboarding, activation, engagement, win-back, and renewal flows across email, WhatsApp, app push, and on-site.
- Drive renewal rates and lower involuntary churn (dunning, payment recovery, plan downgrade alternatives).
- Define and instrument leading indicators of churn — and intervene before the credit card declines.
Organic, SEO & content distribution
- Partner with the Editor-in-Chief on a distribution-aware editorial calendar — without ever compromising journalistic integrity.
- Own SEO strategy, technical SEO hygiene, internal linking, schema, and topical authority around CapTable's beats.
- Grow our newsletter portfolio as the most reliable acquisition machine we have.
Analytics & experimentation
- Build the single source of truth for growth metrics: MRR, ARR, new subs, churn, ARPU, LTV, CAC, payback, channel attribution, cohort retention.
- Run a structured experiment pipeline. Document hypotheses, results, and learnings the team can compound on.
- Brief leadership weekly with sharp, decision-ready growth reviews.
Who You Are
- 5–8 years in growth, performance marketing, or product marketing — at least 2 of those in a subscription business (media, SaaS, D2C, edtech, fintech, OTT, or premium content).
- You have personally driven subscriber or revenue growth that you can defend with numbers in an interview.
- Hands-on with the modern growth stack: GA4, Mixpanel/Amplitude, Hotjar, Google Tag Manager, Meta/Google Ads Manager, an ESP/CDP (Customer.io, Braze, Mailmodo, MoEngage, or similar), and Stripe/Razorpay subscription analytics.
- Comfortable with SQL or at least confident reading data without waiting for an analyst.
- You write well. You can brief a designer, a copywriter, and a journalist — in their respective languages — without losing the plot.
- You think in funnels, cohorts, and unit economics, not vanity metrics.
- You care about the business of business journalism. You read CapTable. You have a point of view on how India's media is being rebuilt around trust and depth
Skills: seo,google ads,ga4,google tags,saas
