End-to-End GTM Program Ownership: Own the complete GTM program management lifecycle, from coordinating idea scoping to launch and early-stage tracking.
Actionable GTM Planning: Translate GTM strategies into clear, execution-ready plans with defined timelines, owners, dependencies, and comprehensive checklists.
Proactive Issue Management: Identify overlaps, sequence dependencies, and anticipate bottlenecks before they escalate into critical issues.
GTM Planning & Strategy Operations
Deep Market Understanding: Develop a deep understanding of GTM design building blocks, including customer segmentation, pricing strategies, messaging, channel mix, and launch sequencing.
Idea to Execution: Take initiatives from idea conception to being execution-ready, detailing them with clear goals, timelines, and ownership.
On-Ground Insights: Spend time on-ground visiting clinics, engaging with doctors, staff, and sales teams to elicit growth ideas and uncover crucial operational insights.
Strategic Thought Partner: Act as a thought partner to stakeholders, helping shape raw inputs into structured plans with tangible next steps.
Drive Alignment: Ensure cross-functional alignment by setting clear expectations, shared timelines, and maintaining high cross-functional visibility.
Operational Rigor
Robust Tracking Systems: Establish and maintain clear tracking systems to monitor GTM execution across teams, workstreams, and initiatives.
End-to-End Execution: Drive end-to-end executionfrom idea validation (e.g., engaging with doctors, internal stakeholders) to launchensuring structured 4Ps (Product, Price, Place, Promotion) planning for every new initiative.
Implement Governance: Implement effective governance frameworks like weekly check-ins, status syncs, and stakeholder huddles to ensure alignment, accountability, and sustained momentum.
Live Dashboards: Build and maintain live dashboards to track progress against set goals, ensuring clear visibility of KPIs, roadblocks, and outcomes.
Proactive Reporting: Set up weekly trackers and reporting cadences to proactively surface wins, misses, and required interventions, ensuring nothing critical slips through the cracks.
Issue Resolution & Risk Management
Proactive Risk Flagging: Proactively flag risks, blockers, and at-risk items before they can derail timelines.
Close Execution Gaps: Address execution gaps, such as unclear ownership, missed deadlines, and enablement deficiencies.
Critical Path Management: Ensure nothing on the critical path ever slips.
Reporting & Funnel Tracking
Own BI Charter: Own the Business Intelligence (BI) charter for the team, consolidating, maintaining, and publishing key business metrics and dashboards in one centralized source of truth.
Manage Reporting Cadences: Set up and manage reporting cadences (weekly, monthly, quarterly) to track initiative performance, campaign effectiveness, and revenue contribution.
GTM Funnel Metrics: Collaborate with Analytics or Operations to define formats for GTM funnel metrics and revenue tracking, from lead generation to conversion and retention.
Data-Driven Decisions: Ensure data-driven decision-making by building visibility into initiative-level impact, cohort behavior, and emerging trends across service lines.
Who You Are:
You have 25 years of experience in program management, consulting, growth operations, category growth, or similar cross-functional roles.
You're comfortable with both strategy and executionmoving seamlessly from whiteboard concepts to detailed spreadsheets.
You are a master of structured thinking, project planning, and clear communication.
You don't just chase tasks; you chase outcomes.
You're not afraid of a messy situation; you have a proven ability to bring order and clarity to it.
Nice-to-Have:
Familiarity with tools like Basecamp, Airtable, Excel, and funnel dashboarding tools (e.g., Looker, Power BI, Tableau, or equivalent).
Experience in fast-paced startup environments or GTM-heavy roles in B2C/B2B2C businesses.
