Growth Manager

About the Role:

As a Growth Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. This individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity).

Job Responsibilities:

Customer Engagement:

• Work on initiatives/levers to increase the traffic on bank's channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.

• Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)

• Work closely with Bank's product, analytics and marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.

• Use data analytics, and segmentation to make targeted marketing strategies. Conduct A/B testing to validate hypothesis and optimize user journeys

• Own end to end measurement framework for growth experiments, ensuring data accuracy and impact assessment. Build dashboards and reports to track KPIs, campaign performance and growth experiments

• Work with BI/analytics tools (SQL, excel, power BI) to extract, clean and interpret large data sets.

Product Enhancement

• Be the voice- of customer in shaping the new set of features/products that the bank should launch

• Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs

• Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives

• Co-create new and optimize existing cross-sell and upsell user journeys with Digital Product Managers

Collaborate with the Bank's Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel

Key Skill Set Requirements:

• 2-6 years of relevant experience in growth/product marketing for a digital business/apps

• Customer centric mindset and eye for detail is a must

• Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required

• Hands on experience with data extracting and interpretation tools like SQL, Power BI

• Prior experience of executing D2C campaigns and content strategy

• Experience in managing digital portfolio for a bank/fintech/NBFC is a plus