Growth Manager

About Us:

Airtel Payments Bank, India's first payments bank is a completely digital and paperless bank. The bank aims to take basic banking services to the doorstep of every Indian by leveraging Airtel's vast retail network in a quick and efficient manner.

At Airtel Payments Bank, we're transforming the way banking operates in the country. Our core business is banking and we've set out to serve each unbanked and underserved Indian. Our products and technology aim to take basic banking services to the doorstep of every Indian. We are a fun-loving, energetic and fast growing company that breathes innovation. We encourage our people to push boundaries and evolve from skilled professionals of today to risk-taking entrepreneurs of tomorrow. We hire people from every realm and offer them opportunities that encourage individual and professional growth. We are always looking for people who are thinkers & doers; people with passion, curiosity & conviction; people who are eager to break away from conventional roles and do jobs never done before.

About the Role :

Increase customer engagement across multiple use cases through marketing campaigns

across all digital channels. Looking for an entrepreneurial and hands-on Growth Marketer

focused on driving users to the Airtel Bank apps and fuel a phase of rapid adoption of the

products.

You will be coordinating closely with customers, external partners and internal teams

(Product, Engineering, Marketing, Alliances, Customer Experience) and take responsibility of

planning, execution, and successful implementation of our products for our customers.

Key Responsibilities:

Develop innovative growth hacks to drive user growth and engagement on online

properties via all channels and marketing programs

Create and execute playbook for introducing users to new and existing features and

offerings through in-app communications, campaigns other key-communication

opportunities, and thereby drive retention, engagement

Understand the various components and drivers of growth, along with trends (such

as traffic, conversion, user engagement and repeat behavior ) and create actionable

programs leading to user growth

Analyse user journeys to provide actionable insights and recommendations followed

by quick experimentation via A|B testing routes on traffic/funnel enhancement to

derive immediate impact on KPIs

Identify target bases to increase transactions for each use case, do A/B tests to

increase transactions

Work closely with a range of cross-functional teamsproduct, customer success,

design, and content-to fuel product adoption, develop go-to-market strategy and

drive launches for our products

Should be able to flex with business needs: copywriting, optimizing onboarding

conversions, content strategies, email/push, distribution activities

Analyse and present reports to multiple stakeholders

Experience and Skills :

MBA from tier-1/tier-2 institute

1-2 years of post-MBA experience in growth marketing or program management or

related roles

Understanding of data flow, data funnels and how to assess user behavior with data

and find actionable insights

Hands on experience with tools such as Google analytics, Firebase, Apps flyer, etc.

Excellent verbal and written communication skills: Ability to have deep empathy for

users and to adapt how you communicate to best reach and engage your audience

from frontline workers to CXOs.

Strong interpersonal skills to manage and work with multiple teams and

stakeholders

Demonstrated strength in strategic thinking / market analysis /competitive analysis.

Why Join Us

Airtel Payments Bank is transforming from a digital-first bank to one of the largest Fintech company. There could not be a better time to join us and be a part of this incredible journey than now. We at Airtel payments bank don't believe in all work and no play philosophy. For us, innovation is a way of life and we are a happy bunch of people who have built together an ecosystem that drives financial inclusion in the country by serving 300 million financially unbanked, underbanked, and underserved population of India. Some defining characteristics of life at Airtel Payments Bank are Responsibility, Agility, Collaboration and Entrepreneurial development : these also reflect in our core values that we fondly call RACE..