Growth Management - General Manager - Offline Payments

Role Responsibilities:

1. Plan and execute marketing campaigns for Soundbox and QR device acquisition, optimizing activation on P4B.
2. Collaborate with product teams to define and execute strategies to improve merchant acquisition and conversion.
3. Own end-to-end campaigns, including targeting, segmentation, messaging, creative, and reporting.
4. Monitor and report on campaign performance against KPIs and drive decisions based on quantitative results and A/B testing.

Job Requirements:

1. Experience in app growth management with a focus on marketing campaigns and merchant acquisition.
2. Strong knowledge of risk management and compliance in marketing and business operations.
3. Ability to work cross-functionally with risk, compliance, and business teams.
4. Proficiency in performance marketing tools, analytics, and reporting for campaign tracking and decision-making.