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Aditya Birla Group

Growth & Monetisation Manager

Aditya Birla Group
India
3-5 Years
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Job Description

Key Responsibilities

  • Business Strategy & Planning
  • Lead annual and quarterly strategy planning cycles, translating business objectives into actionable roadmaps
  • Conduct structured problem-solving on strategic priorities — market segments, competitive benchmarking, whitespace analysis
  • Prepare Board / ExCo-level strategy decks, business reviews, comprehensive analysis
  • Growth Strategy & User Acquisition
  • Design and evaluate growth levers across organic, paid, referral, and partnership channels
  • Partner with product and marketing teams to define growth experiments, success metrics, and feedback loops
  • Build cohort-level user journey analyses to identify conversion and retention improvement opportunities
  • Own growth dashboards and KPI frameworks — track CAC, activation rates, D30/D90 retention, and funnel metrics
  • Monetization & Revenue Strategy
  • Develop and refine monetization frameworks across ABCD's financial products
  • Identify revenue expansion opportunities through pricing strategy, premium product tiers, and new monetization models
  • Build detailed P&L models and unit economics to evaluate monetization initiatives
  • Cross-Sell & Portfolio Revenue
  • Design and execute cross-sell strategy across ABCD's multi-product portfolio to improve share of wallet per customer
  • Leverage customer segmentation, behavioural data, and propensity models to identify high-potential cross-sell cohorts
  • Work with product, data science, and marketing teams to build personalised cross-sell journeys
  • Track cross-sell conversion rates, incremental revenue, and customer lifetime value (LTV) impact — report to senior leadership
  • Evaluate and operationalise new cross-sell programs including loyalty-linked triggers, lifecycle nudges, and bundled offers
  • Market Intelligence & Competitive Insights
  • Continuously scan the competitive landscape in digital financial services — identify threats, opportunities, and best practices
  • Synthesise intelligence from earnings calls, industry reports (BCG, McKinsey, RedSeer), regulatory filings, and primary research
  • Provide strategic inputs to the product roadmap based on market signals

What We're Looking For

  • 3–5 years of total work experience in strategy, consulting, or a high-growth fintech / BFSI company
  • Strong analytical skills — proficiency in Excel for financial modelling, P&L analysis, and scenario planning
  • Excellent written and verbal communication & presentation skills — ability to craft crisp, board-ready narratives
  • Ability to independently structure ambiguous problems and drive them to resolution
  • Prior experience in digital lending, wealth management, insurance, or payments
  • Exposure to CRM platforms, lifecycle marketing, or loyalty programme design
  • Experience working in a matrixed, multi-stakeholder organisation

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Fintech
Employment Type:
Full time

About Company

Aditya Birla Group

Job ID: 149240507

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Last Updated: 16-06-2026 07:20:25 PM
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Skills:

Excel, CRM platforms, Financial Modelling, lifecycle marketing, loyalty programme design, scenario planning