Key Responsibilities

1. Business Strategy & Planning

Lead annual and quarterly strategy planning cycles, translating business objectives into actionable roadmaps
Conduct structured problem-solving on strategic priorities - market segments, competitive benchmarking, whitespace analysis
Prepare Board / ExCo-level strategy decks, business reviews, comprehensive analysis

2. Growth Strategy & User Acquisition

Design and evaluate growth levers across organic, paid, referral, and partnership channels
Partner with product and marketing teams to define growth experiments, success metrics, and feedback loops
Build cohort-level user journey analyses to identify conversion and retention improvement opportunities
Own growth dashboards and KPI frameworks - track CAC, activation rates, D30/D90 retention, and funnel metrics

3. Monetization & Revenue Strategy

Develop and refine monetization frameworks across ABCD's financial products
Identify revenue expansion opportunities through pricing strategy, premium product tiers, and new monetization models
Build detailed P&L models and unit economics to evaluate monetization initiatives

4. Cross-Sell & Portfolio Revenue

Design and execute cross-sell strategy across ABCD's multi-product portfolio to improve share of wallet per customer
Leverage customer segmentation, behavioural data, and propensity models to identify high-potential cross-sell cohorts
Work with product, data science, and marketing teams to build personalised cross-sell journeys
Track cross-sell conversion rates, incremental revenue, and customer lifetime value (LTV) impact - report to senior leadership
Evaluate and operationalise new cross-sell programs including loyalty-linked triggers, lifecycle nudges, and bundled offers

5. Market Intelligence & Competitive Insights

Continuously scan the competitive landscape in digital financial services - identify threats, opportunities, and best practices
Synthesise intelligence from earnings calls, industry reports (BCG, McKinsey, RedSeer), regulatory filings, and primary research
Provide strategic inputs to the product roadmap based on market signals

What We're Looking For

3-5 years of total work experience in strategy, consulting, or a high-growth fintech / BFSI company
Strong analytical skills - proficiency in Excel for financial modelling, P&L analysis, and scenario planning
Excellent written and verbal communication & presentation skills - ability to craft crisp, board-ready narratives
Ability to independently structure ambiguous problems and drive them to resolution
Prior experience in digital lending, wealth management, insurance, or payments
Exposure to CRM platforms, lifecycle marketing, or loyalty programme design
Experience working in a matrixed, multi-stakeholder organisation

Growth & Monetisation Manager