Group Head SEO

Group Head- SEO

Location: Lower Parel, Mumbai

Experience: 7 to 10 years

Reporting to: Head of Media / SEO Head

About Schbang

Schbang started with a simple belief: brands do better when strategy, creativity, media, and

technology work together. Over the years, we have grown into an integrated agency ecosystem that builds end-to-end solutions for leading Indian and global brands. Our growth teams work at the intersection of content, SEO, analytics, and product-like execution, driving measurable outcomes across acquisition, engagement, and revenue.

About the Role

As Group Head, SEO, you will lead SEO strategy and delivery across a portfolio of brands, while building strong systems, people, and performance benchmarks for the function. You will be responsible for shaping SEO as a growth lever, partnering with clients and internal stakeholders to align on outcomes, and ensuring the team delivers consistent impact through technical excellence, content strategy, and modern search practices. This role demands a strong leader who can manage multiple accounts, mentor managers, drive governance, and build scalable playbooks, while staying ahead of search shifts including AI-led discovery, answer engines, and evolving SERP behavior.

Expectations

Align SEO efforts with brand and business expectations, not only rankings

Set a high bar for SEO quality, reporting, and measurable impact across accounts

Build team capability through training, process, audits, and structured feedback loops

Drive modern SEO including technical foundations, content systems, and AI search readiness

Key Responsibilities

Leadership and Account Ownership

Own SEO outcomes for a set of key accounts and ensure delivery quality across the portfolio

Lead and mentor SEO Managers, Senior SEO Executives, and specialists across accounts

Build capacity plans, role clarity, and execution governance for predictable delivery

Drive client trust through senior stakeholder management and strategic planning conversations

Handle escalations, scope control, and delivery hygiene in coordination with account leadership

Support new business through pitches, audits, opportunity sizing, and solutioning

SEO Strategy and Performance

Build annual and quarterly SEO roadmaps aligned to business goals, seasonality, and growth targets

Translate performance data into clear strategy: content clusters, technical priorities, internal linking, and CRO-aligned improvements

Define KPI frameworks beyond vanity metrics, focusing on organic contribution to traffic quality, leads, and revenue

Drive competitive intelligence, opportunity mapping, and SERP share growth plans

On-page and Content Systems

Own content strategy from an SEO lens in partnership with content and creative teams

Define briefs that include intent mapping, SERP analysis, structure guidance, and internal linking plans

Ensure metadata, templates, taxonomy, and content hygiene follow best practices

Improve user journeys and engagement signals through UX collaboration and content experience improvements

Deliver monthly performance reviews and quarterly strategy reviews for internal and client stakeholders

Technical SEO and Platform Excellence

Lead technical audits and prioritize fixes across crawling, indexing, rendering, CWV, architecture, and schema

Partner with development teams on requirements, implementation validation, and release readiness

Ensure SEO readiness for migrations, redesigns, CMS changes, and large-scale deployments

Build SOPs for technical monitoring, issue escalation, and quality assurance

Off-page and Authority Building

Define ethical and scalable link acquisition strategy aligned to brand and category

Oversee competitive link analysis, link gap planning, and anchor strategy

Ensure tracking and governance of outreach, partnerships, and link hygiene

Monitor risk factors and ensure compliance with white-hat standards

Reporting, Governance, and Training

Build reporting templates, dashboards, and narratives that connect SEO work to business outcomes

Ensure every account has clean documentation: trackers, audits, roadmap, meeting notes, and action logs

Conduct internal trainings and enablement sessions for SEO and cross-functional teams

Create case studies and internal knowledge assets that elevate Schbang's SEO positioning

Business and Team Management

Manage team planning, hiring support, performance reviews, and skill development roadmaps

Own P&L basics for the function or portfolio as applicable, including utilization and resourcing hygiene

Identify upsell opportunities through audits, platform insights, and performance gaps

KPIs

Organic growth impact demonstrated through measurable improvements in traffic quality, leads, or revenue

Portfolio delivery health: on-time execution, reduced rework, clean governance, and stable stakeholder satisfaction

Team capability building: trainings, playbooks, quality benchmarks, and manager maturity

Published proof of work: case studies, award participation, and visibility assets (as per internal targets)

New business support: pitch contributions that convert into wins or measurable pipeline movement

Skills Required

Strong command over SEO: technical, content, and authority building

Strong grasp of analytics and performance measurement, including GA4 and Search Console interpretation

Ability to troubleshoot ranking and indexing drops in fast-moving environments

Strategic thinking with strong execution governance and prioritization skills

Strong stakeholder management and client communication, including presentations and decks

People leadership experience managing managers or leading multi-brand pods

Strong documentation and process orientation with an ownership mindset

Working understanding of website events, tracking, and basic code or technical documentation

Good to Have

Experience handling ecommerce SEO and marketplace ecosystems

Familiarity with CRO and experimentation thinking to improve organic conversio outcomes

Exposure to modern search shifts such as AI-led discovery, answer engines, and structured data strategies

Experience leading SEO during migrations, redesigns, or CMS transitions

Awards, published case studies, or speaking/training experience