Graphic Designer

Budget: Upto 7LPA

Designation: Graphic Designer

Location: Andheri East, Mumbai

About Us

BELLS is a career-focused education provider dedicated to delivering industry-relevant programs designed to bridge the gap between academic learning and real-world employability. The institute emphasizes practical, skill-based training across domains such as aviation, hospitality, business management, and emerging professional sectors.

Role Summary

Design static ad creatives for our courses. You are the visual engine behind the courses that drive the majority of portfolio revenue, producing scroll-stopping designs for Meta, TikTok, and Google Demand Gen.

Key Responsibilities

• Design a high volume of static ad creatives monthly for P4 and growth course clusters.

• Create hero image variants per course for landing pages, delivered to Web Dev on schedule.

• Design platform-native creatives: Meta (caption-heavy, silent-first), TikTok (fast cuts, trending visual styles), Google DGen (informational).

• Respond rapidly to creative fatigue alerts, when CTR drops significantly week-over-week, produce refreshed designs within 24 hours.

• Build and maintain a stock visual library by course topic to enable same-day emergency refreshes.

• Participate in bi-weekly creative sprints with the content team following the testing framework: proven iteration + new concept + UGC variant.

• Design carousel ads, discovery-format creatives, and webinar promotional graphics.

• Optimise all LP images with WebP format at appropriate dimensions for fast page load.

• Create social proof widgets, testimonial graphics, and countdown timer visuals for landing pages.

• Maintain brand consistency across all courses while adapting visual style to each course's target audience.

Requirements

• 2+ years experience in digital ad design for performance marketing (Meta, TikTok, Google).

• Strong portfolio of static ad creatives that demonstrate direct-response design principles.

• Proficient in Figma, Adobe Photoshop, and Canva. Ability to produce WebP-optimised assets.

• Understanding of platform-specific design requirements (aspect ratios, safe zones, text overlay limits).

• Fast turnaround: comfortable with high-volume output and same-day emergency refresh capability.

• Eye for scroll-stopping visuals: strong typography, colour theory, and visual hierarchy.

• Experience in education/training industry advertising preferred.

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