Assistant Manager - Social Media

Responsibilities:

• Own and manage LXME's social media presence across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.)
• Create and manage a high-impact content calendar aligned with brand, product, and community initiatives
• Collaborate with designers, writers, and video editors to create engaging reels, carousels, and other platform-specific content
• Plan, execute, and track influencer campaigns — from outreach and negotiation to deliverables and performance review
• Build and manage relationships with creators, agencies, vendors, and production teams for timely execution
• Monitor and respond to comments, DMs, and brand mentions to ensure prompt and thoughtful engagement (ORM)
• Track platform analytics and prepare performance reports with insights and recommendations
• Stay ahead of trends and platform updates to keep the brand's voice fresh and relevant
• Collaborate with internal stakeholders (brand, product, content, growth, community) for cross-functional initiatives

Must Have:

• 3–5 years of experience managing social media for a consumer brand or digital-first company
• Deep understanding of all major social media platforms and what works on each
• Strong communication skills with the ability to write sharp, on-brand copy and captions
• Proven experience in planning and managing influencer campaigns
• Experience handling ORM and community interactions in a brand voice
• Ability to multitask, manage timelines, and thrive in a fast-paced, dynamic environment
• Passion for women empowerment, digital culture, and creative storytelling

Good to Have:

• Prior experience in fintech, edtech, or D2C women-focused brands
• Hands-on skills in Canva, basic video editing, or reel creation
• Experience working with ORM tools (like Sprinklr, Hootsuite, etc.)
• Comfort with basic data reporting using Meta Insights, LinkedIn Analytics, or Google Analytics