Graphic Design Manager

Intent Farm is a performance marketing agency built for high-growth digital brands.

We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.

As aMeta Badged Partner, Google Premier Partner and Amazon Verified Partner- highest levels of partnership - we're recognized for our expertise, consistent performance, and strategic impact. Our campaigns don't just spend budgetsthey build real, sustainable growth.

Over the past years, we've worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retaildelivering results that stand out in crowded markets. Whether it's boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.

Intent Farm is part ofThe Walnut Folks Groupalongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we're one of India's only integrated digital groups that connects content, creators, and conversion at scale.

Most designers focus on how things look.

We're looking for someone who focuses on how creatives perform.

As a Design Lead, you will drive the creation of high-performing creatives across ads, social media, and campaigns.

This role is for someone who understands what makes people stop scrolling, click, and convert - and can consistently build creatives that deliver results.

What You'll Be Responsible For

Performance Creatives (Primary Focus)

• Create and lead high-performing ad creatives for Meta, Google, and other platforms
• Translate marketing goals into effective visual outputs
• Build multiple creative variations for testing (hooks, formats, messaging)
• Continuously improve creatives based on performance insights

Creative Direction Across Channels

• Own visual output for ads, social media, and campaigns
• Ensure creatives are platform-relevant and high quality
• Maintain consistency while adapting to different formats and audiences
• Push for bold, scroll-stopping creative output

Execution & Ownership

• Take full ownership of creative output quality and timelines
• Review and refine designs before final delivery
• Collaborate closely with marketing and content teams
• Ensure fast and efficient execution in a high-paced environment

Strategy & Ideation

• Contribute to campaign ideas with a performance-first mindset
• Stay updated with trends, formats, and platform changes
• Bring fresh, relevant ideas that balance creativity with results

Systems & Scale

• Build simple processes to improve speed and consistency
• Create reusable templates and design systems
• Optimize workflows for faster turnaround

What We're Looking For

• 25 years of experience in graphic design (agency/startup preferred)
• Strong experience in performance marketing creatives / ad design
• Portfolio showcasing ads, campaigns, and digital work (not just static posts)
• Strong understanding of:
• Paid ads creatives (Meta, Google, etc.)
• Social media formats and trends
• What drives engagement and conversions
• Proficiency in Photoshop and Illustrator (Canva is a plus)
• Strong creative thinking and attention to detail
• Ability to work in a fast-paced, execution-driven environment

Bonus (Good to Have)

• Experience with D2C or performance marketing brands
• Understanding of hooks, messaging, and creative psychology
• Ability to think beyond design into business impact

Why Work With Us

Flexible Work Culture

We focus on outcomes, not rigid rules. You'll have the autonomy to manage your work and team.

Health & Accident Insurance

Comprehensive coverage to support your wellbeing.

Complimentary Meals

Breakfast, lunch, and snacks are on us.

Sports & Outdoor Activities

Regular sports events and monthly activities to keep things engaging.

Upskill with Us

Access to learning platforms and mentorship for continuous growth.

Performance Rewards

Incentives, quarterly and annual awards, and regular recognition for great work.

Working Days

Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location

HSR Layout, Bangalore