KEY RESPONSIBLITIES:
- To generate leads and prospect from State/Central Government and related divisions for Sales and advertising opportunities
- Make sales calls and liason with concerned Govt officials and respective teams
- Prepare client proposals & presentations
- Plan weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly
- Prepare sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc
- Maintain strong relationships with clients and agencies in the person's portfolio.
Market Information:
- Conduct competition mapping and monitor them on regular/need basis
- Understand in detail about client spends at a brand level and then develop Go to Market approach
- To look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties
- Media Tracking to generate prospects
- Provide written brief to programming for spot/commercial based on inputs from clients
- Ensure that ROs and TOs are appropriately generated and spots are scheduled accordingly (through the sales coordinator and scheduler)
- Ensure pricing is maintained as per stipulated target
- Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment
Stakeholder Management:
Content Team, Finance, Scheduling, Revenue
Skills & Qualifications:
MBA/PGDM with 4-8years of experience in Sales & Marketing from any Industry
Personal Attributes:
- Ability to work under pressure
- Adaptability
- Strong brand focus mindset
- Good Communication Skills
- Understanding of local market & language is mandatory
- Must be willing to travel locally for client meetings
