Google Ads Specialist

Key Responsibilities:

Campaign Planning & Execution:

• Plan, create, and manage Google Ads campaigns across Search, Display, and other networks.
• Conduct keyword research, audience targeting, and competitor analysis to identify opportunities.

Ad Creation & Optimization:

• Develop compelling ad copies and design A/B test variations to improve performance.
• Continuously optimize campaigns based on performance metrics and best practices.

Performance Monitoring & Analysis:

• Track, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROI.
• Identify areas for improvement and implement strategies to enhance campaign efficiency.