Title: Google Ads, Meta Ads, LinkedIn Ads (PPC/Paid Marketing)
Location: Ahmedabad, India
Experience: 34 Years
Salary: 25,000 to 35,000/ Monthly
Employment Type: Full-time, Permanent
Work Mode: On-site
About the Role
We are seeking a results-driven Google Ads, Meta Ads, LinkedIn Ads (PPC/Paid Marketing)(Custom App Development Services) with strong expertise in generating qualified international B2B leads for custom mobile/web app development services. The ideal candidate must have hands-on experience managing and optimizing campaigns across Google Ads, Meta Ads, and LinkedIn Ads, targeting markets such as USA, UK, UAE, and Australia.
Key Responsibilities
- Plan and execute lead generation campaigns across Google, Meta, LinkedIn, and other global platforms.
- Develop performance marketing strategies focused on high-quality B2B leads.
- Manage budgets, audience targeting, and campaign optimization to reduce CPL and maximize ROI.
- Track and analyze KPIs (CTR, CPC, CPL, conversions) and perform A/B testing.
- Collaborate with design/content teams on creatives, ad copies, and landing pages.
- Set up and maintain tracking using GA4, GTM, Meta Pixel, and UTM parameters.
- Prepare weekly/monthly performance reports and provide data-driven insights.
- Conduct competitor research and stay updated on digital trends.
Required Skills & Qualifications
- 3+ years of experience in digital/performance marketing for IT, SaaS, or app development services.
- Proven success in generating international B2B leads for custom development projects.
- Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, and tracking tools.
- Strong analytical abilities and understanding of funnel strategies and remarketing.
- Ability to manage campaigns end-to-end.
Preferred Qualifications
- Experience in marketing B2B software or IT services.
- Certifications in Google Ads, Meta Ads, or Performance Marketing.
- Agency or IT services company background.
Key Metrics (KPIs)
- Qualified international leads
- CPL & conversion rate
- ROAS & overall campaign ROI
- Lead-to-client conversion quality
