Job Title: Google Ads Expert / PPC Specialist
Location: Delhi/ Work from Home
Experience Required: Minimum 5 years in Google Ads (PPC) campaign management
Budget / Ad Spend Experience: Must have managed minimum 10L+/month or equivalent in USD
Job Summary:We are looking for a results-driven Google Ads Expert to manage, optimize, and scale our paid advertising campaigns across Google Search, Display, YouTube, and Performance Max. The ideal candidate will have a proven track record of driving ROI through data-backed strategies and hands-on campaign management.
Key Responsibilities:- Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Shopping, and Performance Max).
- Conduct detailed keyword research, audience segmentation, and competitor analysis.
- Develop and test ad creatives, copy, and landing page strategies to maximize CTR and conversions.
- Manage and optimize daily budgets, bids, and overall account performance to achieve CPA/ROAS goals.
- Implement conversion tracking, audience retargeting, and data-driven attribution models.
- Generate and analyze performance reports using Google Ads, Google Analytics, and Data Studio.
- Stay updated on platform updates, algorithm changes, and industry best practices.
- Collaborate with content, design, and sales teams to align ad strategies with overall marketing goals.
Required Skills & Qualifications:- Minimum 5 years of hands-on experience managing large-scale Google Ads campaigns.
- Proven experience managing monthly ad spends of at least 50L+ or $50,000+.
- Certification in Google Ads (Search, Display, Video, Shopping, Measurement) preferred.
- Strong analytical skills with proficiency in Google Analytics, Tag Manager, and Data Studio.
- Excellent understanding of CPC, CPA, ROAS, and attribution models.
- Strong copywriting and A/B testing skills.
- Ability to work independently and manage multiple campaigns simultaneously.
Preferred Qualifications:- Experience with other PPC platforms (Meta Ads, LinkedIn Ads, Bing, etc.)
- Familiarity with eCommerce, lead generation, or SaaS-based advertising.
- Experience with automation tools and scripts (Google Ads scripts, SA360, etc.)
Compensation:Competitive salary + performance-based incentives (based on ROI and campaign KPIs).
