About Company
Veye is a leading independent equities research firm dedicated to helping its clients improve their investment results through unbiased and precise recommendations around buying, selling or holding stocks.
Veye - Australian Stock Market Research Firm | ASX buy Recommendations
** URGENT HIRING** IMMEDIATE JOINERS PREFERRED
Job Description: Google Ads Expert & SEO Specialist
Overview
We are looking for a highly skilled Google Ads Expert & SEO Specialist, with Google Ads as the primary focus. The ideal candidate will excel at planning, executing, and optimizing high-performing paid search campaigns while also supporting strong organic growth through SEO best practices. This role requires strong analytical ability, advanced knowledge of ad platforms, and a data-driven mindset to maximize ROI and drive continuous performance improvements.
Key Responsibilities
Primary: Google Ads (PPC) Management
- Plan, create, and manage Google Ads campaigns across Search, Display, Video, Shopping, and Performance Max.
- Conduct keyword targeting, audience segmentation, and implement advanced bidding strategies to maximize performance.
- Develop, write, and A/B test compelling ad creatives to improve CTR, conversion rates, and Quality Scores.
- Monitor and optimize campaigns to achieve performance KPIs including ROAS, CPA, CPC, and CTR.
- Set up and manage conversion tracking, UTM parameters, remarketing audiences, custom segments, and event tracking.
- Manage and forecast campaign budgets to ensure efficient spend allocation and maximize ROI.
- Analyze competitor PPC strategies and identify new opportunities for growth and scaling.
- Ensure full compliance with Google Ads policies and platform guidelines.
Secondary: Search Engine Optimization (SEO)
- Perform keyword research and develop effective SEO strategies aligned with business goals.
- Optimize on-page elements including metadata, headings, images, internal links, and URL structures.
- Conduct technical SEO audits to improve site speed, indexing, mobile usability, and Core Web Vitals.
- Work with content teams to produce SEO-friendly blogs, landing pages, and product pages.
- Execute ethical link-building strategies to strengthen domain authority and visibility.
- Track organic performance using Google Analytics, Search Console, SEMrush, Ahrefs, etc.
- Stay updated on industry changes, algorithm updates, and emerging SEO trends.
Analytics & Reporting
- Use GA4, Google Ads Dashboard, Search Console, and other analytics tools to monitor KPIs and user behavior.
- Prepare weekly and monthly performance reports with insights, trends, and actionable recommendations.
- Conduct competitive research to identify opportunities and optimize marketing strategies.
Qualifications
- 25+ years of hands-on experience in Google Ads management (PPC) and SEO.
- Proficiency with advertising platforms such as Google Ads, Bing Ads, Meta Ads, TikTok Ads, Taboola, etc.
- Strong experience with SEO tools including SEMrush, Ahrefs, Moz, Screaming Frog, and similar platforms.
- Strong analytical and problem-solving skills with the ability to interpret data and act on insights.
- Working knowledge of HTML/CSS and experience with CMS platforms such as WordPress or Shopify.
- Google Ads and Google Analytics certifications are highly preferred.
Key Competencies
- Strong attention to detail and organizational skills.
- Ability to work in a fast-paced, performance-driven environment.
- Excellent communication and ad copywriting skills.
- Deep understanding of user intent, PPC funnels, and conversion optimization.
- Data-driven mindset with a strong focus on measurable results.
Work Environment
- On-site, fast-paced, growth-focused environment with opportunities for skill development and career advancement.
Additional Information (Disclaimer)
- Shift Timing: 6:00 AM to 3:30 PM IST (Australian International Process).
- Office Location: Gurugram, Sector 48.
- Transportation: Please note that we do not provide any transportation services such as cab facilities, nor do we offer any reimbursement for transportation expenses.
- Company Website: Visit veye.com.au for more details about our company.
