General Manager Marketing

Designation - GM - Marketing

Experience Around 12+ years of experience

Team size Will lead a team of 7+ people

Roles & Responsibilities: -

The person would be responsible for: -

Ownership of business marketing or revenue marketing for the company

Being pivot between marketing, sales, product, tech and CEO to drive the

functional agenda

Must be a customer acquisition, conversion, and retention expert. Oversee

planning and execution of customer acquisition, retention and conversion

efforts, across all channels (social, email, automation, etc.).

Identify, develop, and implement cohesive messaging and branding for all LOB's

and drive B2B marketing strategies.

Develop the processes, strategies, and quality standards needed to execute and

scale the production of world- class case studies, white papers, client stories,

videos, and more.

Work with internal teams, agencies, product and Tech team to deliver perfect

marketing campaigns, landing pages, and other tangible deliverables.

Define world- class quality standards for all marketing materials and ensure that

all deliverables meet these standards.

Lead company participation in national and international events and

conferences

Be in constant communication with team members to ensure relentless focus

and execution.

Lead and strategize marketing for channels and tech alliance partners

Cross sell and upsell existing customers vide marketing approach

Manage the Digital Marketing program to contribute pipeline growth for

various LOB's

Bring innovativeness in strategies and tactics

Lead activities to drive revenue for sales team and targets for Demand

generation team

Be a pillar step in establishing the foundation for a high- performing marketing

team to scale and enable organizations rapid growth.

Provide thought leadership, strategic insight, and clear communication (written

and verbal) to peers and stakeholders on strategy.

Build customer case studies and success stories to drive demand and enable

Sales.

The person would own the performance marketing ROI.

Key Skills:

Organization and attention to details: help create systems that streamline

everything across the team; must be the person who doesn't let the balls drop

and can communicate to ensure others don't either.

Strong people skills: work with a lot of team members and customers; should

have a talent for making people feel instantly comfortable, willing to share, and

communicate effectively. Independent problem solver: ability to create, be

mentored, and effectively tackle difficult problems on your own.

Efficient prioritization: able to recognize which objectives and results are most

important to the company mission and priorities and get those done.

Learn quickly: absorb and learn different LOB's of the organization

Requirements

Minimum of 10 years of Cloud or SaaS B2B marketing experience to including

acquisition, conversion, retention, with traction of various industry and customer

segments.

Minimum 10 years of experience owning pipeline growth for a B2B SaaS company.

Minimum of 7 years in marketing leadership roles and proven track record in

recruiting, building, and leading world class marketing teams to include direct

experience developing and executing marketing strategy.

A kickass storyteller and communicator with extremely strong negotiation and

persuasion skills.

A knack for creating experiences that shape perceptions.

Adopt a get shit done mindset and demonstrate leadership, initiative, and

motivation.

Deep knowledge experience in the Software Industry, Cloud/ SaaS industry

experience is a Plus

Experience creating enterprise case studies, white papers, and client stories is

preferred.

Experience delivering marketing materials for B2B professional services is

preferred.

Must be a self- starter with initiative and drive, capable of executing rapidly with

limited strategic direction.

Must have an exceptional eye for quality in marketing collateral and an

unwillingness to compromise on the quality of both messaging and design.

Experience with the nuances of different forms of marketing collateral and how to

adapt messaging and design to each form.

Must be extremely driven by the prospect of building a high- performing marketing

function that scales with the company over time.

Ability to work under pressure and adhere to tight deadlines while never sacrificing

quality.

Ability to build and scale in a fast- growing company with a focus on execution.

Must have excellent verbal and written communication skills and the ability to work

well with individuals across a variety of functions.