About the Role
We're looking for a Freelance Copywriter — someone who understands that ads live or die in the first 2 seconds.
This role is not about storytelling for storytelling's sake. It's about hooks, retention, and conversion. You should be comfortable writing for scroll, not applause.
What You'll Do
- Write high-impact hooks for performance ads (Reels-first)
- Script 15–45 sec ad videos with clear attention → retention → CTA flow
- Adapt the same idea across multiple ad angles (emotional, curiosity, social proof, pain-point)
- Write scripts for UGC-style ads, talking-heads, voiceovers, and clip-based formats
- Optimize scripts for watch time, holds, and clarity, not brand fluff
- Iterate fast based on feedback and performance signals
What We're Looking For
- 2-3 years of experience and good understanding of performance marketing (CTR, hook rate, retention)
- You know how to write for ads, not content
- You can write in natural Hinglish or English or any South Indian language
- You avoid generic ad language and filler lines
- You think in formats + angles, not one-off scripts
This Role Is NOT For You If
- You only write long-form stories or captions
- You prioritise aesthetics over clarity
- You don't like rewriting or iterating
- You've never worked with paid ads or performance teams
Nice to Have (Not Mandatory)
- Experience writing UGC ads
- Understanding of Meta ad testing (A/B hooks, angles)
- Familiarity with DTC, apps, or lead-gen ads
About FRND
FRND is redefining the way people connect by building a social platform that's not just engaging but also safe, inclusive, and fun. We're a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.
Why FRND
- Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.
- Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND's explosive success.
- Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital.
- Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work.
- Product-Centric Mindset: Work in a company where products take centre stage, solving unique challenges with innovative solutions.
