Fractional Growth Officer

Role: Fractional Growth Lead / Growth Consultant (D2C + Marketplaces)

Brand: Filli & Me (Kids Lifestyle Brand)

Location: Remote (India) | Preference: Gurgaon

About Us:

Filli & Me is a premium kids lifestyle brand focused on thoughtfully designed products for young children. The brand is dedicated to making the journey from home to school a comforting and joyful experience for children aged 2 to 8. Its signature product the Hugbag features child-friendly designs, surprise pockets, and lightweight harnesses to reduce strain and promote confidence in school going children. We have recently raised a pre-seed round of funding and are now entering an accelerated phase of growth.

What We Need:

We are looking for a hands-on fractional growth lead who can drive end-to-end revenue across D2C and/or marketplaces. This is not a pure performance marketing role — we are looking for someone who understands the full funnel and can deliver strong month-on-month growth.

Key Responsibilities:

- Own growth across marketplaces — Amazon, FirstCry, Nykaa Fashion and others

- Own growth across D2C website

- Drive consistent month-on-month growth across channels

- Diagnose and improve conversion rates across platforms

- Optimize marketplace listings (SEO, images, pricing, assortment)

- Drive performance marketing (Meta, Google) with a strong focus on ROI

- Improve retention (email, WhatsApp, repeat purchase journeys)

- Identify quick wins to drive early traction (0 → initial scale)

Ideal Profile:

- 5–10 years experience in D2C / ecommerce growth

- Prior experience scaling a consumer brand (₹0 → ₹50L+/month preferred)

- Strong understanding of marketplaces + D2C funnels

- Hands-on and execution-focused (not just strategy)

- Experience in kids / fashion / gifting categories is a plus

If this resonates, we'd love to connect and explore how we can build and scale Filli & Me together.