Job Description
Company: 1Buy.ai
Location: Delhi
Position: VP Marketing
Experience: 6-10 years of hands-on marketing experience
About 1Buy.AI
1Buy.AI is one of the fastest-growing startups, founded by visionary entrepreneurs with a proven track record of multi-billion dollar exits. We are at the forefront of a revolution, leveraging cutting-edge AI to redefine the future of the supply chain in the world's second-fastest-growing industry: electronics manufacturing.
With India's electronics manufacturing sector poised to reach a trillion-dollar revenue by 2031, growing at an explosive 35% CAGR, this is a once-in-a-generation opportunity. At 1Buy.ai, you won't just have a job; you'll gain the mindset, exposure, and ownership to think and act like a true entrepreneur. We are selectively curating a team of exceptional talent ready to build the future.
Role Overview: The Brand Builder
We are seeking a dynamic, hands-on VP of Marketing to architect our brand. This is a foundational role for a creative and strategic individual who eats, sleeps, and breathes marketing. You will be the one-person engine room, responsible for everything from our digital presence and website UX/UI to crafting killer decks and generating high-quality leads.
If you are a marketing all-rounder with about 5 years of experience from a premier institute like MICA, or similar marketing/media colleges, or top MBA schools, and you love turning ideas into impactful execution, this is your playground.
Key Responsibilities: Your Playbook
- Digital Marketing & Lead Generation:
- Develop and execute a full-funnel digital marketing strategy (Ai Agentive led, SEO/SEM, Social Media, Email Marketing) to build a robust sales pipeline.
- Own the lead generation function, using data-driven approaches to attract and convert our target audience of CXOs and procurement heads in the electronics manufacturing industry.
- Apply knowledge of agentive sales principles to create marketing assets that actively guide prospects through the buyer's journey.
- Brand Identity & Creative Execution:
- Own and evolve the 1Buy.ai brand identity across all touchpoints.
- Hands-on creation of compelling marketing collateral: sales decks, one-pagers, case studies, and video scripts.
- Conceptualize and produce high-quality explainer videos, product demos, and testimonial videos to simplify complex AI-driven value propositions.
- Website & User Experience (UX/UI):
- Take charge of our website as a brand extension. Work with developers to manage updates, optimize user flow, and ensure the UX/UI is intuitive and effective.
- Sales Enablement:
- Be the strategic partner to the sales team by providing them with the tools, content, and data they need to close deals faster.
- Develop targeted content for each stage of the sales cycle.
- Events and PR:
- Manage large scale events single handidly: domestic and global
- Manage vendors
Who You Are (The Perfect Fit)
- AI first: Someone very keen and passionate around AI and appreciates use of AI tools for marketing
- A Doer, Not Just a Director: You are hands-on and love creating things. You're as comfortable writing a copy as you are designing a slide or analyzing a Google Analytics report.
- Creative Storyteller: You have a portfolio that showcases your skill in branding, deck creation, and video storytelling.
- Digital Native: You have deep, hands-on experience with AI tools, digital marketing tools, SEO, and lead gen tactics.
- UX-Focused: You have a strong sense of user experience and understand how website design influences conversion.
- Strategic Mindset: You can see the big picture but are obsessed with the details that make it happen.
- An Alumnus of Excellence: You have a degree from a premier institution like International education, MICA, S.P. Jain, IIMs, MDI, or similar, or are an exceptional graduate with a proven track record.
Qualifications & Experience
- Bachelor's degree required; MBA or specialized degree in Marketing/Mass Communication from a premier institute is a strong plus.
- 6 to 10 years of proven, hands-on experience in a marketing role where you were directly responsible for deliverables like digital campaigns, branding, and content creation.
- A strong portfolio is a must-have. Show us what you've built.
- Experience in B2B SaaS, tech, or a fast-paced startup environment is highly advantageous.
Why Join 1Buy.AI
- Wealth Creation: Receive valuable stock options in a high-growth startup, offering life-changing financial upside.
- Ownership & Impact: This is not a support function. You will own the marketing function and have a direct impact on the company's growth trajectory. One person leads the full department.
- High Incentives & Fast-Track Growth: Attractive variable pay linked to performance and unparalleled career acceleration.
- Learn Cutting-Edge AI: Immerse yourself in the world of AI and gain skills that will define the future.
- Learn from the Best: Work directly with and learn from top-league entrepreneurs who have built billion-dollar companies.
- Build Your Legacy: Be the person who built the 1Buy.ai brand from the ground up.
The company is on track to become a Unicorn with fewer than 60 team members, therefore, we are looking for a hands-on, AI-first, high-energy person who can function as a full department in one. Growth and pearning prospects will be highest.
Required Skills
[proven, hands-on experience in a marketing role where you were directly responsible for deliverables like digital campaigns, branding, and content creation.]
Additional Information
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