Job Role: Content Strategist
Location: Nangloi, New Delhi
We are looking for a passionate Content Strategist and immediate joiner who lives and breathes content, fashion, and culture. You will be responsible for developing and executing a high-impact content strategy across all digital platforms to build brand love, drive engagement, and boost sales for our premium menswear brand.
Key Responsibilities:
- Develop content strategies aligned with brand and marketing objectives
- Plan and manage monthly content calendars across all digital platforms
- Define and maintain a consistent brand voice and messaging
- Create compelling content briefs, campaign concepts, and storytelling frameworks
- Oversee content execution on platforms including Instagram, Facebook, and LinkedIn
- Analyze content performance and optimize strategies based on data insights
- Support campaign launches, product releases, and brand initiatives
- Stay updated with the latest fashion, lifestyle, and digital trends
- Execute PR campaigns and build relationships with media and influencers
Requirements:
- 3+ years of experience in content strategy, digital marketing, or related roles
- Prior experience in fashion, lifestyle, or D2C brands is a strong advantage
- Excellent writing, storytelling, and editing skills
- Strong understanding of social media ecosystems and content marketing
- Ability to balance strategic thinking with hands-on execution
- Familiarity with analytics tools and performance tracking
