About the Role
We are looking for a detail-oriented and proactive Finance Associate to manage day-to-day financial operations within our influencer marketing ecosystem. This role will involve handling invoicing, influencer payouts, client billing, reconciliation, and supporting financial reporting across campaigns and accounts.
The ideal candidate should be comfortable working in a fast-paced, campaign-driven environment with multiple stakeholders including Sales, Planning, Pricing, and Campaign Management teams.
Key Responsibilities
1. Client Billing & Revenue Management
- Raise accurate client invoices based on campaign deliverables and agreed commercials
- Coordinate with Sales and Account Management teams to validate billing milestones
- Track receivables and follow up on pending payments
- Maintain client-wise billing trackers and revenue dashboards
2. Influencer & Vendor Payments
- Process influencer payouts in coordination with the Pricing and Campaign teams
- Verify contracts, deliverables, and payment terms before release
- Ensure timely disbursal of payments to influencers and vendors
- Maintain payout records and resolve discrepancies
3. Campaign-Level Financial Tracking
- Track budgets vs actual spends for each campaign
- Ensure alignment between planned costs (from Pricing team) and actual payouts
- Flag cost overruns or discrepancies proactively
- Support campaign profitability analysis
4. Reconciliation & Accounting
- Perform monthly reconciliation of:
- Client payments
- Influencer/vendor payouts
- Maintain proper records of invoices, receipts, and financial documents
- Assist in closing monthly books and preparing financial summaries
5. Compliance & Documentation
- Ensure all financial transactions comply with internal policies and statutory requirements
- Maintain proper documentation for audits (invoices, contracts, agreements, etc.)
- Support GST filings, TDS tracking, and other compliance requirements
6. Internal Coordination
- Work closely with:
- Sales Team for client contracts and billing
- Planning & Strategy Team for campaign budgets
- Pricing Team for influencer cost validation
- Campaign Management Team for delivery confirmations
- Act as the finance SPOC for campaign-related queries
7. Reporting & Analysis
- Prepare weekly/monthly MIS reports
- Track key financial metrics such as:
- Revenue vs collections
- Campaign margins
- Outstanding receivables
- Assist in forecasting and budgeting exercises
Qualifications & Skills
- Bachelor's degree in Finance, Accounting, Commerce, or related field
- 13 years of experience in finance/accounting (agency/startup experience preferred)
- Strong understanding of invoicing, reconciliation, and basic accounting principles
- Proficiency in Excel/Google Sheets (must-have)
- Familiarity with accounting tools (Tally, Zoho Books, QuickBooks, etc.) is a plus
