ROLES & RESPONSIBILITIES:
- Work alongside the creative and content team to create and execute social media strategies including creating calendars for the clients.
- Set up and optimize pages of clients within each platform to increase the visibility of social content.
- Research and create brand captions and copies for all social media postings.
- Schedule and monitor postings to ensure consistent engagement on all brand handles.
- Aid in the daily aspects of promoting the brand campaigns online.
- Assist in implementing plans to increase followers organically on popular social media websites such as Twitter, Instagram, etc.
- Researches and analyzes social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
- Improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Taking care of Online Reputation Management (ORM) for a brand.
- To develop a comprehensive content strategy for Reels, including topics, themes & posting schedules.
- Review the content to ensure that it complies with relevant regulations, copyright laws, and brand guidelines.
- Assisting with pitches as required, providing insights and content ideas to support pitch strategies and objectives.
- Work alongside the creative and content team to create and execute social media strategies including creating calendars for the clients.
REQUIREMENTS:
- Passionate about new-age digital advertising.
- Experience as a social media executive at a similar company.
- Expert knowledge of all leading social media sites, including their algorithms.
- Must be able to perform and be collaborative under pressure situations and tight deadlines.
- Flexible and engaging writing style.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Positive attitude, detail and customer-oriented with good multitasking and organizational ability.
- Strategic thinker with great analytical skills.
