Executive-Social Media Marketing

About songdew

Songdew is India's leading platform for independent musicians and is redefining the music ecosystem through its unique positioning as a Music Business Administrator (MBA) for artists. Beyond music distribution, Songdew helps artists promote, monetize and grow their music careers through a wide range of services including digital distribution, promotions, radio and TV opportunities, sync licensing, brand collaborations and artist growth tools.

Today, Songdew works with a large network of independent artists and helps them distribute music globally across 150+ streaming platforms while also enabling promotional and monetization opportunities.

Job Profile

We are looking for a highly creative and execution-oriented Social Media Marketing Executive who understands music culture, internet trends and digital storytelling. The role involves conceptualising and executing social media campaigns for Songdew its features to create a growing community of artists on Instagram and of music listeners on YouTube.

The candidate should be passionate about music, understand Instagram and YouTube culture deeply, and should be capable of turning ideas into engaging digital campaigns.

Key Responsibilities

• Develop and execute social media strategies for Songdew and its music initiatives.
• Plan and coordinate Instagram Reels, YouTube Shorts, static creatives and content calendars.
• Create content concepts around independent music, artist journeys, trends and culture.
• Track social media performance metrics and suggest improvements based on insights.
• Stay updated with social media trends, viral formats, creator economy and music marketing innovations.

Profile of Idea Candidate

• 1–4 years of experience in Social Media Marketing, Digital Marketing or Content Marketing.
• Experience in handling Instagram and YouTube campaigns is preferred.
• Candidates who have worked with music, entertainment, creator economy, lifestyle or youth-oriented brands/platforms will be preferred.
• Freshers with exceptional understanding of social media trends and strong creative skills may also be considered.
• Graduate/Post Graduate in Marketing, Mass Communication, Media, Advertising, Journalism, Business Management or related fields.

Skills & Personality

• Deep passion for music, pop culture and digital media.
• Strong understanding of Instagram Reels, YouTube Shorts and trend-driven content.
• Creative thinker with ability to conceptualise engaging campaigns.
• Good communication and copywriting skills.
• Understanding of visual aesthetics and digital storytelling.
• Proactive, energetic and execution-focused personality.
• Ability to coordinate with multiple stakeholders and manage timelines efficiently.
• Basic understanding of analytics and social media insights.
• Knowledge of Canva, Figma or basic editing tools would be an added advantage.
• Knowledge of Meta Ads or performance marketing would be a plus.

Why Join Songdew

• Opportunity to work closely with independent artists and music industry professionals.
• Exposure to music marketing, artist branding and entertainment campaigns.
• Chance to work on innovative music-led properties and brand collaborations.
• Young, creative and fast-growing work environment.
• Opportunity to contribute to building one of India's most exciting music ecosystem platforms.