Job Description - Offline Media Planner (Entry Level)
Location: Gurgaon
About the Role
We are looking for a highly motivated and detail-oriented professional to join our team as an Offline Media Planner. This role offers an opportunity to work across traditional media channels, supporting the planning, execution, and analysis of campaigns for leading brands.
The ideal candidate should have a strong interest in media, consumer behavior, market trends, and campaign planning.
Key Responsibilities
- Support the development of media plans across traditional channels including Television, Print, Radio, Cinema, and Out-of-Home (OOH)
- Assist in media research, audience analysis, and competitive benchmarking
- Coordinate with media partners, publishers, broadcasters, and internal teams for campaign execution
- Prepare media plans, schedules, release orders, and campaign documentation
- Monitor campaign delivery and maintain campaign trackers and reports
- Analyse campaign performance and provide insights for optimization
- Support client servicing teams with data, reports, and media recommendations
- Track industry trends, audience consumption patterns, and media innovations
- Ensure timely execution and reporting of campaigns
Eligibility Criteria
- 0-2 years of experience in Media Planning, Advertising, Marketing, or related fields
- Freshers with internships in media agencies, advertising agencies, or marketing roles are encouraged to apply
- Bachelor's degree in marketing, Mass Communication, Advertising, Media Studies, or a related field
Required Skills
- Strong interest in traditional media and advertising
- Good analytical and numerical abilities
- Strong communication and presentation skills
- Proficiency in Microsoft Excel and PowerPoint
- Ability to work with large datasets and reports
- Attention to detail and strong organizational skills
- Ability to work in a fast-paced agency environment
Good to Have
- Internship experience in a media agency or advertising agency
- Basic understanding of media planning metrics such as Reach, Frequency, GRPs, CPRP, and TRPs
- Familiarity with media research tools and audience measurement concepts
What You'll Gain
- Opportunity to work on leading national and global brands
- Exposure to TV, Print, Radio, OOH, and Cinema planning
- Hands-on experience in media strategy, planning, and campaign execution
- Strong learning and career growth opportunities within a leading media agency
Preferred Candidate Profile
- 0-2 years of experience
- Strong academic background
- Passion for media, advertising, and consumer insights
- Eagerness to learn and build a career in offline media planning
- Comfortable working with data, reports, and presentations in an agency environment
