Location: Mumbai-based (On-site)
Experience Required: 8+ Years
About Homegrown: Homegrown is India's next-gen culture and lifestyle ecosystem for the creative class.
The Homegrown Ecosystem is powered by i. Digital media platform & network ii. Creative Agency & Production House iii. Events & Experiences iv. IPs - The Homegrown Festival (Formerly #HGStreet) v. Homegrown Music Label in partnership with global Atlantic Records
Through our 1) digital media publication/network reaching millions of Genz & Millennial Indian consumers we build the identity for emerging voices for all facets of contemporary youth culture
2. Culture first agency and production house connect brands with today's consumer's ways that drive culture forward
3.Through our events and experiences we create cultural and community impact on the ground;
4.Our IPs drive our cultural imprint forward. 5. Homegrown Music Label in partnership with Atlantic records is to platform next-gen Indian talent. From India to the world.
About Homegrown Events
Homegrown is building India's definitive culture and lifestyle events and communities, working across lifestyle brand launches, culture & music festivals, self-owned IPs and branded IPs. We partner with brands to create cultural experiences using immersive events across alco-bev, tech, lifestyle, fashion, sports & more.
Track Record:
- 150+ global and local brand launches hosted
- 1.5L+ people attended our events and festivals
- Co-owns 2 IPs with brands like Bacardi x Suntory Toki
- Own culture x lifestyle festival + creative conference
Website: homegrown.co.in
- Homegrown Main : https://www.instagram.com/homegrownin/
- Homegrown Voices : https://www.instagram.com/homegrownvoices/
- Homegrown Festival : https://www.instagram.com/homegrowninfestival/
- Homegrown Music : https://www.instagram.com/homegrowninmusic/
Cultural impact:
- Multi-platform creative campaigns across digital, social, experiential, and content
- 150+ global and local brand launches and experiences
- 1.5L+ attendees across events and festivals
- Co-ownership of premium IPs with brands like Bacardi, Suntory Toki and more
Recognition:
- ADWEEK's Fastest Growing Agencies Worldwide
- Campaign Asia's Event Marketing Awards
Notable Clients: Bacardi, Budweiser, TATA.EV, Puma, Nike, adidas, Casio, Diageo, Suntory Toki, Crocs, Singapore Tourism Board, Don Julio, Absolut, NOTHING, Pinterest
The Role
We're seeking an Event Production/Operations Sr. Manager to lead the planning, execution, and operational excellence of high-quality lifestyle and experiential events. This is a hands-on leadership role responsible for end-to-end production management, vendor coordination, budget oversight, and cross-functional collaboration to deliver premium brand experiences.
Key Responsibilities
Strategic Operations & Production Planning
- Develop and implement operational frameworks and SOPs for seamless event execution across multiple concurrent projects
- Lead strategic planning for production timelines, resource allocation, and operational budgets
- Oversee the planning, organization, and execution of all event details including venue selection, F&B curation, artist curation, and experiential workshops
- Build scalable operational systems to support business growth and increasing event complexity
- Establish KPIs and metrics to measure operational performance and identify improvement areas
Production & Fabrication Management
- Oversee end-to-end production planning, fabrication, and technical elements (AV, lighting, stage design, installations) for experiential events
- Deep understanding of production and fabrication elements with a focus on high-quality lifestyle events
- Design event layouts and floor plans, ensuring all elements meet safety regulations and maximize attendee experience
- Coordinate cross-team functioning between design and production teams
- Ensure feasibility and quality alignment between creative vision and ground execution
Vendor & Supplier Management
- Build and manage a vetted vendor ecosystem across categories: fabrication, AV, F&B, talent, logistics, security, and more
- Lead vendor empanelment and operations processes
- Negotiate contracts with vendors, venues, suppliers, and talent, ensuring favorable terms for the event
- Implement vendor evaluation systems and maintain quality control standards
- Coordinate with vendors and suppliers to ensure all materials and services are delivered on time and within budget
Budget & Financial Management
- Develop and manage comprehensive event budgets, ensuring all expenses are tracked and reported accurately
- Monitor expenses, forecast costs accurately, and create contingency plans for unexpected costs
- Careful expense forecasting, vendor negotiations, and fund reallocation to manage costs while preserving event quality and profitability
- Work with finance teams on invoicing, payments, and reconciliation
- Drive operational efficiency and cost optimization while maintaining premium event standards
Team Leadership & Cross-Functional Collaboration
- Manage the event team, assigning tasks, and ensuring all staff are fully trained and briefed on their responsibilities
- Lead and mentor production and operations team members, fostering a culture of excellence and accountability
- Coordinate closely with marketing, design, content, and creative teams for integrated event execution
- Act as the liaison between creative vision and ground execution
- Collaborate with client servicing teams to align operational capabilities with client expectations
Event Execution & Showrunning
- Oversee on-ground showrunning and serve as the operational anchor on event days
- Hands-on event planning and management from brainstorming through execution
- Proactively identify and address potential issues before they become problems through detailed observation and strategic planning
- Ensure compliance with safety regulations, permits, and legal requirements
- Manage complex logistics including load-in/load-out schedules, artist/talent coordination, and attendee flow
Venue & Logistics Coordination
- Evaluate and select venues based on space, accessibility, ambiance, capacity, and alignment with event objectives
- Conduct site inspections, recces, and feasibility assessments for venues
- Coordinate F&B curation, experiential installations, and workshop logistics
- Ensure seamless attendee experience through strategic planning and execution
Marketing & Promotional Support
- Implement marketing and promotional strategies to maximize event attendance and engagement
- Collaborate with marketing teams for event amplification
Continuous Improvement
- Conduct post-event evaluations to assess outcomes, gather feedback, and identify areas for improvement in future events
- Implement learnings and best practices into operational processes
- Develop comprehensive risk management protocols and contingency measures
Brand Alignment
- Develop a strong understanding of the Homegrown voice and aesthetic for effective brand and company alignments
- Ensure all events reflect premium quality standards aligned with brand expectations
Requirements
Essential Experience
- 8+ years in event operations, production management, or related roles, with demonstrated progression in responsibility
- Proven track record managing experiential events, lifestyle brand activations, festivals, or cultural events
- Hands-on event planning and management experience from concept to execution
- Deep understanding of production elements: fabrication, AV, lighting, stage design, installations
- Extensive experience in vendor coordination, contract negotiations, and supply chain management
- Strong budget management skills with experience handling significant event budgets
Core Competencies
- Production Expertise: Deep knowledge of fabrication, technical production, and experiential elements
- Budget Management: Expertise in cost forecasting, vendor negotiations, expense tracking, and financial reporting
- Vendor Management: Proven ability to build and manage vendor ecosystems and ensure quality delivery
- Team Leadership: Strong people management and mentoring capabilities
- Project Management: Expert-level organizational skills and ability to manage multiple concurrent projects
- Problem-Solving: Quick decision-making under pressure with strong crisis management skills
- Attention to Detail: Meticulous with foresight to anticipate and mitigate risks through contingency planning
- Cross-Functional Collaboration: Excellent communication and stakeholder management abilities
- Strategic Thinking: Ability to develop scalable systems and operational frameworks
Preferred Qualifications
- Background in experiential marketing, brand activations, or agency environment strongly preferred
- Knowledge of the culture, lifestyle, music, and festival ecosystem
- Experience working with premium lifestyle and alcobev brands
- Familiarity with the Homegrown brand voice and aesthetic
- Understanding of creative-production workflows and design-to-execution processes
Personal Attributes
- Hands-on operator who leads from the front
- Calm under pressure with ability to manage high-stress situations
- Collaborative team player who drives results
- Quality-conscious with commitment to delivering premium, memorable experiences
- Adaptable and resourceful in fast-paced, dynamic environments
- Proactive mindset with strong anticipatory skills
