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Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.
We are seeking a Digital Marketing Manager to support outbound communications (email and push notifications) at Amazon Business. This role will be responsible for creating and executing targeted email and push notification campaigns that drive qualified enterprise leads and accelerate customer acquisition in the CPS segment. The ideal candidate will have expertise in email marketing, push notification strategy, marketing automation, and data-driven campaign optimization to generate pipeline opportunities and support revenue growth in the enterprise marketing acquisition space.
Key job responsibilities
- Design and execute targeted email and push notification campaigns to drive acquisition and engage enterprise customers throughout their buyer journey
- Partner with marketing operations and creative teams to develop compelling email and push messaging that resonates with enterprise buyers and drives CPS adoption
- Leverage marketing automation platforms and data analytics to optimize campaign performance, audience segmentation, and personalization strategies across email and push channels
- Collaborate with sales teams to ensure seamless lead handoff, align on CPS acquisition goals, and support pipeline development through coordinated outbound communications
- Monitor campaign metrics, conduct A/B testing, and provide actionable insights to continuously improve open rates, click-through rates, conversion rates, and overall ROI for email and push campaigns
- Manage vendor relationships and coordinate with internal teams to execute email and push notification programs at scale, ensuring compliance with data privacy regulations and best practices
- 3+ years of professional non-internship marketing experience
- 2+ years of working with creative teams, content managers and marketers to bring brand promise to life experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- 2+ years of segmentation and developing customer profiles experience
- 2+ years of supporting quantitative and qualitative consumer research experience
- Experience using data and metrics to measure impact and determine improvements
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Job ID: 144601787
