Description
Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.
We are seeking a Digital Marketing Manager to lead Enterprise acquisition and paid channels like media and direct mail execution at Amazon Business. This role will be responsible for designing and implementing sophisticated multi-channel campaigns that drive qualified enterprise leads and accelerate customer acquisition through paid media channels and direct mail programs. The ideal candidate will have deep expertise in paid media strategy, direct mail campaign management, marketing automation, and data-driven optimization to generate pipeline opportunities and support revenue growth across enterprise segments.
Key job responsibilities
- Design and execute integrated paid acquisition campaigns across paid media channels (display, search, social, programmatic) and direct mail to drive enterprise customer acquisition
- Partner with marketing operations and creative teams to develop compelling campaign assets and messaging that resonate with enterprise buyers
- Leverage marketing automation platforms and data analytics to optimize campaign performance, audience targeting, and budget allocation across channels
- Collaborate with sales teams to ensure seamless lead handoff and alignment on enterprise acquisition goals
- Monitor campaign metrics, conduct A/B testing, and provide actionable insights to continuously improve ROI and conversion rates
- Manage vendor relationships and coordinate with external agencies to execute direct mail and paid media programs at scale
Basic Qualifications
- 2+ years of professional non-internship marketing experience
- 2+ years of Salesforce, Tableau, Vidyard, and Excel experience
- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
- Experience working with a major brand or entertainment company in project/production management
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Company - Amazon Development Centre (India) Private Limited
Job ID: A10385405
