Email Marketing Specialist

Job Title: Email Marketing Specialist

Experience: 2 - 3 Years

Department: Marketing

Location: On-site

About Runo: Runo is a call management platform designed to help businesses track, manage, and improve their sales calls. Unlike traditional solutions, Runo works at the SIM level to automatically track outbound calls and provide complete visibility into sales conversations.

With an in-built CRM and powerful analytics, Runo helps sales teams monitor call activity, improve productivity, and make data-driven decisions. Our platform is used by growing businesses to streamline sales communication, increase accountability, and drive better revenue outcomes. We are a fast-growing startup building simple yet powerful tools for modern sales teams, and we're looking for passionate individuals who enjoy solving real business problems and working in a fast-paced environment.

Role Overview: We are looking for an Email Marketing Specialist to manage lifecycle marketing and lead nurturing campaigns. The role focuses on improving engagement, conversion, and product adoption through targeted email marketing programs.

Key Responsibilities

• Create and execute email marketing campaigns and newsletters
• Develop automated nurture sequences and drip campaigns
• Manage audience segmentation and email personalization
• Analyze email campaign performance and improve open and click-through rates
• Collaborate with marketing and sales teams to support lead nurturing initiatives
• Ensure email deliverability and adherence to email marketing best practices

Technical Email Infrastructure Experience (Must Have)

• Experience with email domain setup and warm-up processes, including warming new domains or IPs to maintain sender reputation and improve deliverability
• Understanding of email authentication protocols such as SPF, DKIM, and DMARC, with the ability to coordinate with technical teams to configure and troubleshoot them
• Knowledge of email deliverability best practices, including managing sender reputation, avoiding spam filters, monitoring bounce rates, and maintaining domain health

Required Skills

• Experience using email marketing platforms such as HubSpot, Mailchimp, or SendGrid
• Knowledge of automation workflows and lifecycle marketing
• Strong understanding of email performance metrics and optimization
• Ability to analyze campaign data and improve engagement rates
• Experience working with both inbound and outbound email marketing tools and strategies
• Strong hands-on experience in B2B email marketing (mandatory)

Good to Have

• Experience working with CRM platforms
• Basic knowledge of HTML email templates