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Email Marketing Specialist

3-7 Years
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  • Posted 20 days ago
  • Over 50 applicants
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Job Description

Overview:

As a part of the global team, an Email Strategist is responsible for developing, implementing, and optimizing email marketing campaigns to drive engagement, conversions, and brand loyalty. This role involves strategic planning, audience segmentation, content creation, performance analysis, and ensuring compliance with email marketing best practices.

Key Responsibilities:

Email Campaign Strategy:

  • Develop and execute email marketing strategies aligned with business goals.
  • Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns.

Content Creation and Design:

  • Work with designers and copywriters to create compelling email content.
  • Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines.

Audience Segmentation:

  • Analyze customer data to segment audiences for personalized messaging.
  • Use CRM tools to manage and refine email lists.

Performance Analysis:

  • Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions).
  • Generate reports and provide actionable insights to improve campaign effectiveness.

A/B Testing:

  • Conduct A/B tests to optimize subject lines, content, and design.
  • Implement findings to enhance future campaigns.

Compliance and Best Practices:

  • Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
  • Stay updated on industry trends and best practices.

Automation and Tools:

  • Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows.
  • Implement triggered campaigns based on user behavior.

Collaboration:

  • Partner with the analytics team to understand customer behavior and refine strategies.
  • Work closely with sales teams to align email campaigns with broader business objectives.

What we are looking for

Qualifications:

  • Bachelor s degree in marketing, Communications, or a related field.
  • Proven experience in email marketing strategy and execution.
  • Proficiency in email marketing platforms and CRM tools.
  • Strong analytical skills and ability to interpret data.
  • Excellent written and verbal communication skills.
  • Knowledge of HTML/CSS for email design is a plus.

Desired Skills:

  • Experience with B2B email marketing (if relevant to Arrow Electronics business model).
  • Familiarity with technology or electronics industry trends.
  • Ability to manage multiple projects and deadlines.

What s In It for You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

  • Insurance
  • Bonus
  • Growth Opportunity And more!

More Info

Job Type:
Industry:
Employment Type:
Open to candidates from:
Indian

About Company

Converge tackles your supply chain challenges for today with solutions for the future. As the only public open market distributor, we possess a unique combination of global access, manufacturing industry expertise, and proven quality. With this, we can create customized, end-to-end supply chain solutions for electronics components sourcing and inventory management. We have the relationships, market intelligence, and product expertise to respond to urgent needs and dynamic market conditions, and the financial backing to provide terms that empower long-term growth. Connected distribution Converge, an Arrow company, is your full-service global supply chain partner. We are a team of creative, experienced problem-solvers that bridges the gaps through connected distribution and a unique approach to long-term, end-to-end supply chain optimization. Values that matter At Converge, we’re about respect, growth, and pride. We treat everyone, from employees and customers to industry partners, the way we would want to be treated. Our goal is growth – not just in the financial sense, but also personal and professional development. Every day, we strive to promote the growth of our own team as well as that of our customers and partners. Converge takes pride in its work. We constantly challenge ourselves to build something extraordinary – something that will make all of us proud. Community Our success has been built on a genuine commitment to nurturing the community of OEMs, EMS, supply chain partners, and our customers around the globe. It’s our way of sharing information gleaned through experience and by listening to you at every point of contact. Quality Quality is the cornerstone of everything we do. It is the heart of our suppliers’ and customers’ experience, their brand and, ultimately, their profitability. Our product and vendor quality programs are disciplined, repeatable, thorough, and based on the idea that over-commitment to quality is the only way to do business.

Job ID: 119030193

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